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Senior Manager Consumer Insights Jobs

Assistant Consumer Insights & Planning Manager
By Tata Consumer Products – USA At Montvale, NJ, United States
• Minimum of 3+ years of relevant consumer planning and research experience.
• Experience in designing comprehensive learning plans and objectives.
• Synthesize research findings into actionable insights for all brand categories and brands.
• Collaborate with shopper insights to develop comprehensive 360 brand plans that drive business growth.
• Collaborate with Brand teams and the projects team to identify white spaces for innovation pipelining.
• Identify appropriate research tools and establish partnerships with research companies to enhance our consumer understanding effectively
Consumer Insights Research Manager
By Rocket Money (formerly Truebill) At United States
Experience with remote testing tools
Work closely with cross-functional stakeholders such as product managers, designers, marketers, and data analysts to identify and prioritize key research questions
4+ years of client or vendor-side research experience
Experience with all phases of the research process including scoping, recruiting, fielding, analysis, and iteration
Strong communication skills with the ability to formulate specific, answerable, and practical questions
Excellent interpersonal skills with desire to be a strategic partner in business decisions
Senior Manager, Customer Insights
By SymphonyAI Retail CPG At United States
Prior experience from a top tier management consulting firm.
Experience leveraging data and analytics for category management / merchandising decision making
Experience working with customer centric data / loyalty data
Strong analytics aptitude with excellent problem solving skills
Persuasive and clear oral and written communication skills
High technical knowledge of Microsoft Word, Excel and PowerPoint.
Manager, Consumer Insights Jobs
By The Beachbody Company At California, United States
Demonstrate skill and accuracy in both quantitative and qualitative data collection, with a strong emphasis on quantitative methods
4-6 years of experience conducting quantitative marketing research – preferably from supplier side research firm
Outstanding writing and verbal communication skills
General knowledge of statistics and numerical logic, problem solving orientation
Draft questionnaires with input from internal clients and research team
Perform crosstab and deep dive analysis required to develop actionable insights:
Senior Manager Customer Insights
By Panera Bread At St. Louis City County, MO, United States
Strong organizational and time management skills
Market research project management, including data analysis, interpretation, survey design and implementation, and report writing
Manage relationship with our core trusted vendors, and occasionally help identify potential new vendors as needed for new projects.
Five to seven years of prior job-related experience required
Experience with both qualitative and quantitative methodologies, including
Skill in data analysis, including statistical and competitive evaluation and synthesis
2024 Full Time: Consumer Insights Marketing Associate Manager - Mba
By PepsiCo At Chicago, IL, United States
Ideal candidates demonstrate strong collaborative, analytical, data management and mining skills
Prior knowledge and/or experience with a consumer-packaged goods corporation is preferred
Collaborate with our Strategy, Category Managers, Brand Insights, and Marketing teams to understand their key objectives
Exemplary communication, analytical thinker, and leadership skills
Minimum Qualifications - Each candidate is expected to:
Address key business issues or strategic opportunities (shopper focused)
Consumer Insights Manager Jobs
By Kelly At Dallas, TX, United States
• Strong analytical skills; survey creation and analysis; data triangulation experience
• Comfortable analyzing data sets, pivot table knowledge essential
• Cross tabbing experience a plus
• Comfortable managing multiple projects at a time.
• Comfortable meeting with cross-functional team members to understand research needs and begin to formulate learning approaches.
Bachelors in Business, Economics, Social Sciences or related field required
Senior Marketing Strategy & Insights Manager (Austin-Based)
By Wiz At Austin, TX, United States
Own the annual and quarterly target setting process in partnership with finance, revenue operations and business intelligence
5+ years of experience in marketing operations, analytics or relevant role
Bachelor's degree required with preference to business, marketing or data science; or non-related degree with relevant job experience
Deep understanding and experience with key marketing technology and the data they generate (Marketo, Salesforce, Bizible, Google Analytics and others)
Develop and maintain a standardized set of KPIs for pipeline driving marketing functions
Drive accountability throughout the marketing team by setting targets that drive growth across all stages of the funnel, channels and ROI
Manager, Consumer Insights Jobs
By Alchemee (formerly The Proactiv Company) At Hawthorne, NY, United States
Education, Knowledge, Skills, & Abilities
High level of approachability, and conflict management skills.
Primary focus on North American market, plus support international markets as directed General Manager.
Five or more years relevant market research experience, required.
Advanced in linking consumer knowledge with brand equity & innovation.
Strong oral and written communication skills.
Brand Insights Senior Manager
By TIDAL At New York, NY, United States
Excellent data story-telling skills, the ability to present findings and recommendations to senior leadership (Google Slides experience )
Experience managing research engagements in the areas of measurement, segmentation, attitudes and ad hoc custom research
Experience designing and leading qualitative fieldwork using a range of techniques (e.g., in-depth interviews, focus groups, ethnographies, digital diaries)
Experience finding trends in the data, articulating the "so what," and translating insights into actionable recommendations for marketing and product stakeholders
Paid Life insurance, AD&D, and disability benefits
Communicate findings to senior leadership in a clear and compelling way, leading discussions that help inform decision-making across the businesses
Senior Manager Of Cultural & Inclusive Insights
By WhiteCrow Research At Chicago, IL, United States
Bachelor’s Degree in Business Administration, Business Analytics, Marketing Finance, Mathematics/Statistics, or significant experience in consumer research, marketing analytics, or related field.
Demonstrated multicultural market research experience with a marketing team, vendor, and/or agency.
Ability to balance conflicting priorities and manage both short- and long-term deliverables.
You’ll inform our strategies and help our brands understand how to engage these cohorts in a meaningful way
Bring to life compelling ideas throughout the marketing funnel as you strive to deliver aggressive business growth.
Bring these shoppers and consumers to life for the organization as you inspire new and exciting thinking and planning.
Senior Customer Service Manager, Experian Consumer Services (Us Remote)
By Experian At Costa Mesa, CA, United States
Financial services, payments, Fintech experience, with expertise in fulfilling operational and regulatory requirements
Lead and manage best in class customer service function and CS delivery team
Track, trend, analyze and manage KPIs, including SLAs, service/ops KPIs, customer satisfaction (NPS, CSAT)
Develop and optimize operational requirements, processes and procedures
Drive efficient, cost effective, multi-channel service delivery and manage to service budget
Create a seamless customer experience for existing and new products and services
Assistant Manager, Social Intelligence Consumer Insights Creator, Cdmo
By L'Oréal At New York, NY, United States
Strong track record of relationship management, problem solving, and influencing
strong track record of relationship management, problem solving, and influencing
Strong knowledge of our L’Oréal USA makeup brands’ equity
0-3 years of experience in marketing or digital
Experience as a content creator a plus
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Manager, Consumer Insights Jobs
By The Beachbody Company At United States
Demonstrate skill and accuracy in both quantitative and qualitative data collection, with a strong emphasis on quantitative methods
Outstanding writing and verbal communication skills
General knowledge of statistics and numerical logic, problem solving orientation
Draft questionnaires with input from internal clients and research team
Perform crosstab and deep dive analysis required to develop actionable insights:
Run computerized crosstab through online reporting sites or statistical software (e.g. Excel or SPSS)
Consumer Insights Manager Canada And Global Projects
By Circle K At Charlotte, NC, United States
4+ years of customer experience, digital marketing/insights, product management, brand management, human-centered design, consulting, or related is a plus.
Demonstrated project management skills, including the ability to prioritize and manage multiple projects simultaneously.
Champion a customer-centric and data-driven approach that incorporates deep “Voice of the Customer” understanding into new product offerings and industry-leading experiences.
Manage a range of research projects; concept testing, advertising, customer journey/packaging, positioning, consumer segmentation/demand spaces.
Seasoned professional with 7+ years of custom insight/research experience in either B2C or B2B. Significant retail experience is a plus.
Excellent interpersonal skills with the ability to influence key stakeholders.
Nuuly Senior Manager Of Strategy & Insights
By Nuuly At Philadelphia, PA, United States
Collaborate with the finance team to develop financial models and forecasts to support strategic decision-making.
8+ years of experience in Strategy and Customer Insights roles (some loyalty experience preferred)
Develop and implement performance metrics to monitor progress against strategic objectives and recommend course corrections as needed.
Grow Nuuly’s sustainability initiatives with a focus on prioritization, measurability, and cross-functional participation.
Bachelor's degree in Business Administration, Marketing, Economics or related field; MBA preferred
Demonstrate a passion for and understanding of the Nuuly, customers and product.
Senior Manager, Category & Shopper Insights
By Bayer At United States
Strong working knowledge of the selling and category management process ;
Excellent financial management skills to critically and objectively assess programs and cost investments versus results; ability to streamline operational processes;
3-5 years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience as well as exposure to all trade classes;
Actively participate in the continuous business planning process focusing on category management strategies and initiatives;
Bachelor of Science/Bachelor of Arts (BS/BA) degree or equivalent experience;
Direct selling experience, required ;
Analytics & Insights, Senior Manager
By Procter & Gamble At Nashville, TN, United States
Data management and visualization skills / tools in one or all of the following (SQL, KNIME, Tableau, Power BI or similar).
Build analytic capabilities to grow your organization’s knowledge.
Develop in-depth business, analytical, and systems knowledge to improve/build analytical solutions, approaches and business recommendations.
Collaborate with multi-functional teams (Consumer Research, Finance, Marketing, IT, Sales).
Minimum of 3 years of related work experience
Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems.
Consumer Insights Manager Jobs
By Second Harvest Heartland At Brooklyn Park, MN, United States
Build our neighbor-insight gathering capabilities.
Demonstrated exceptional customer service skills to create an inclusive environment where everyone is welcomed and valued.
Demonstrated ability to plan, manage and follow through on multiple daily tasks and projects.
Provide timely, accurate and complete updates to annual metrics that support data-informed strategic planning and decision making.
Work with teams across the organization to ensure cross-department integration and learning occurs.
Test positioning and communications approaches to ensure our communications are clear and inspire action.
Senior Manager, Consumer Insights
By Harry's, Inc. At New York, NY, United States
You have 6-8 years related work experience, preferably in FMCG or packaged goods
Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits
Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumer and the category
You take great pride in your work, but don’t take yourself too seriously
Reports to our Sr. Director of Insights
Works directly with the Harry’s Brand team

Are you an experienced consumer insights professional looking for an exciting new challenge? We are looking for a Senior Manager of Consumer Insights to join our team and lead our research efforts. You will be responsible for developing and executing research strategies to gain a deep understanding of our customers and their needs. You will have the opportunity to work with a talented team of researchers and analysts to uncover insights that will inform our product and marketing decisions. If you are passionate about uncovering consumer insights and driving business growth, this is the job for you!

Overview:

The Senior Manager Consumer Insights is responsible for leading the development and implementation of consumer insights initiatives that will help inform the company’s product and marketing strategies. This role will require the ability to analyze data, develop insights, and communicate findings to stakeholders. The Senior Manager Consumer Insights will also be responsible for developing and managing relationships with external research partners.

Detailed Job Description:

The Senior Manager Consumer Insights will be responsible for leading the development and implementation of consumer insights initiatives that will help inform the company’s product and marketing strategies. This role requires the ability to analyze data, develop insights, and communicate findings to stakeholders. The Senior Manager Consumer Insights will also be responsible for developing and managing relationships with external research partners.

What is Senior Manager Consumer Insights Responsibilities?

• Develop and execute consumer insights initiatives to inform product and marketing strategies
• Analyze data to identify trends and develop insights
• Develop and maintain relationships with external research partners
• Communicate findings to stakeholders
• Monitor industry trends and competitor activities
• Develop and manage consumer research budgets
• Develop and manage consumer research projects

What is Senior Manager Consumer Insights Skills Required?

• Strong analytical skills
• Excellent communication and presentation skills
• Ability to work independently and in a team environment
• Ability to manage multiple projects simultaneously
• Knowledge of consumer research methods and techniques
• Knowledge of market research software

What is Senior Manager Consumer Insights Qualifications?

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in consumer insights or market research
• Experience with consumer research methods and techniques
• Experience with market research software

What is Senior Manager Consumer Insights Knowledge?

• Knowledge of consumer research methods and techniques
• Knowledge of market research software
• Knowledge of consumer behavior
• Knowledge of industry trends and competitor activities

What is Senior Manager Consumer Insights Experience?

• 5+ years of experience in consumer insights or market research
• Experience with consumer research methods and techniques
• Experience with market research software
• Experience developing and managing consumer research projects