Senior Director, Consumer Insights
By Simple Mills At Chicago, IL, United States
Working cross functionally with marketing, sensory, sales, category management and others.
Experience with social media listening tools.
Experience in developing strong partnerships with teams, key stakeholders and agencies.
Ability to effectively manage multiple workstreams and projects.
Strong communication skills (oral and written) and presentation/story telling skills.
Benefits of Working at Simple Mills
Consumer Insights & Analytics Manager
By Dairy Management Inc. At Rosemont, IL, United States
Good time management skills with the ability to manage multiple projects, prioritize work
Build knowledge and understanding of the dairy shopper/consumer
5+ years business experience, preferably with a CPG company or a consumer intelligence company
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Experience working with syndicated sales and/or consumer databases such as Circana or NielsenIQ
2024 Full Time: Consumer Insights Marketing Associate Manager - Mba
By PepsiCo At Chicago, IL, United States
Ideal candidates demonstrate strong collaborative, analytical, data management and mining skills
Prior knowledge and/or experience with a consumer-packaged goods corporation is preferred
Collaborate with our Strategy, Category Managers, Brand Insights, and Marketing teams to understand their key objectives
Exemplary communication, analytical thinker, and leadership skills
Minimum Qualifications - Each candidate is expected to:
Address key business issues or strategic opportunities (shopper focused)
Senior Manager Of Cultural & Inclusive Insights
By WhiteCrow Research At Chicago, IL, United States
Bachelor’s Degree in Business Administration, Business Analytics, Marketing Finance, Mathematics/Statistics, or significant experience in consumer research, marketing analytics, or related field.
Demonstrated multicultural market research experience with a marketing team, vendor, and/or agency.
Ability to balance conflicting priorities and manage both short- and long-term deliverables.
You’ll inform our strategies and help our brands understand how to engage these cohorts in a meaningful way
Bring to life compelling ideas throughout the marketing funnel as you strive to deliver aggressive business growth.
Bring these shoppers and consumers to life for the organization as you inspire new and exciting thinking and planning.
Associate Manager, Consumer Insights & Business Analytics- Home Storage
By SC Johnson At Chicago, IL, United States
CPG experience preferred, with knowledge of CPG data sources (Nielsen, IRI, etc.).
Bachelor’s degree and 5+ years of relevant experience or advanced degree and 3+ years relevant experience.
Ability to define root cause factors from data, experience, and judgment.
Remote work is available once a week for eligible employees
Develop category learning agendas and partner cross-functionally in research design and implementation.
Effectively communicate insights and analytical findings to key stakeholders.

Are you an experienced consumer insights professional looking for an exciting new challenge? We are looking for a Senior Manager of Consumer Insights to join our team and lead our research efforts. You will be responsible for developing and executing research strategies to gain a deep understanding of our customers and their needs. You will have the opportunity to work with a talented team of researchers and analysts to uncover insights that will inform our product and marketing decisions. If you are passionate about uncovering consumer insights and driving business growth, this is the job for you!

Overview:

The Senior Manager Consumer Insights is responsible for leading the development and implementation of consumer insights initiatives that will help inform the company’s product and marketing strategies. This role will require the ability to analyze data, develop insights, and communicate findings to stakeholders. The Senior Manager Consumer Insights will also be responsible for developing and managing relationships with external research partners.

Detailed Job Description:

The Senior Manager Consumer Insights will be responsible for leading the development and implementation of consumer insights initiatives that will help inform the company’s product and marketing strategies. This role requires the ability to analyze data, develop insights, and communicate findings to stakeholders. The Senior Manager Consumer Insights will also be responsible for developing and managing relationships with external research partners.

What is Senior Manager Consumer Insights Responsibilities?

• Develop and execute consumer insights initiatives to inform product and marketing strategies
• Analyze data to identify trends and develop insights
• Develop and maintain relationships with external research partners
• Communicate findings to stakeholders
• Monitor industry trends and competitor activities
• Develop and manage consumer research budgets
• Develop and manage consumer research projects

What is Senior Manager Consumer Insights Skills Required?

• Strong analytical skills
• Excellent communication and presentation skills
• Ability to work independently and in a team environment
• Ability to manage multiple projects simultaneously
• Knowledge of consumer research methods and techniques
• Knowledge of market research software

What is Senior Manager Consumer Insights Qualifications?

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in consumer insights or market research
• Experience with consumer research methods and techniques
• Experience with market research software

What is Senior Manager Consumer Insights Knowledge?

• Knowledge of consumer research methods and techniques
• Knowledge of market research software
• Knowledge of consumer behavior
• Knowledge of industry trends and competitor activities

What is Senior Manager Consumer Insights Experience?

• 5+ years of experience in consumer insights or market research
• Experience with consumer research methods and techniques
• Experience with market research software
• Experience developing and managing consumer research projects