Assistant Consumer Insights & Planning Manager

We are seeking a highly skilled Assistant Consumer Insights Manager to join our team at Tata Consumer Products (TCP) in the USA. As the Assistant Consumer Planning Manager, you will be responsible for representing the voice of the consumer within our organization and driving growth through powerful insights. This pivotal role reports directly to the Chief Marketing Officer and will play a key part in transforming TCP into a consumer-centric organization.

Responsibilities:

• Conduct both qualitative and quantitative research to generate strategic recommendations based on data, market trends, and consumer insights.

• Synthesize research findings into actionable insights for all brand categories and brands.

• Collaborate with shopper insights to develop comprehensive 360 brand plans that drive business growth.

• Partner with the sales strategy team to uncover valuable channel insights through a deep understanding of our market and channel footprint.

• Collaborate with Brand teams and the projects team to identify white spaces for innovation pipelining.

• Identify appropriate research tools and establish partnerships with research companies to enhance our consumer understanding effectively

• Work with the global consumer planning team to find areas of synergy and partnership

Experience and Skills:

• Bachelor's degree with emphasis on Marketing, Behavioral Science, Mathematics, or Business Administration.

• Minimum of 3+ years of relevant consumer planning and research experience.

• Experience in designing comprehensive learning plans and objectives.

• Track record in designing research studies, presenting insights to cross-functional teams, and providing recommendations based on those insights.

• Well-established partnerships with research companies and understanding of the research landscape and tools

• Demonstrated examples where consumer insights directly influenced brand growth.