Digital Product Marketing Manager Jobs in Los Angeles, California

Expert knowledge of competitive services and new offerings in the marketplace

Experience with Looker, Google Analytics, Google Tag Manager, SQL

Organized: strong prioritization skills with high attention to detail

5+ years of experience in product marketing, with a proven track record of success in B2B and B2C marketing

Experience with data analysis and marketing attribution

Excellent written and verbal communication skills

Digital Marketing Manager- Up to $120,000 Hybrid/Remote - Los Angeles, CA.

What are they looking for?

. Amazon Seller Central, minimum 500 SKU’s

What’s in it for you?

· Up to $120,000 per annum

· Medical & Dental Coverage

5+ years of product marketing experience

Strong verbal, written, presentation and analytical skills.

Research our market's consumer preferences then target and segment our customers effectively based on this research

You will be responsible for launching and leading go-to-market and product initiatives for our B2C products.

Leverage data & product analytics to understand and improve product engagement, usage & adoption metrics

Collaborate with sales team to create marketing content that will enable the sales team

Creative production and creative vendor management for social creative, copywriting and website development

Outstanding communication skills, written and oral.

Candidate must demonstrate strong working knowledge & emerging media and new technology platforms.

Excellent organizational, analytical and problem-solving skills.

Social campaigns for multiple profiles within Tik Tok, Twitter/X, Meta apps, Snapchat, Tumblr, YouTube and other emerging social platforms.

Oversee media partners to oversee and execute on creative materials for all paid digital creative and media programs.

Experience with P&L management required.

Proven relationship management and leadership qualities.

Product Strategy and Life Cycle Management:

Manage the sales samples process in coordination with creative and product development teams.

Minimum of 5+ years of experience in marketing; Basics apparel experience is preferred. CPG industry is a plus.

Excellent communication and presentation skills.

Identify new product concepts based on new technologies, market trends and category/franchising opportunities leveraging a category management skill set

Strong analytical, organizational, project management skills

Lead the development and management of the brand's global sampling strategy working with cross functional teams for forecasts

Artwork Management: manage artwork creation process, liaise with creative, legal, regulatory to ensure product copy and claims

PROJECT MANAGEMENT & MARKET PLANNING:

Manage program development to ensure programs are on time, within budget and meet strategic objectives

Interpersonal Skills: Comfortable interacting with partners, management, clients, and consumers in various settings.

Organizational Skills: Extreme attention to detail needed, with familiarity of Asana project management and other task tracking systems like Monday.

Storage and Asset Management: Maintain organization and cleanliness of online storage space (Google Drive), social media channels, team slack channels, etc.

Preferred minimum of 3 years equivalent work experience or some college education.

Technological Skills: Excellent MARTECH skills and knowledge.

Budtender Programs: Co-lead Sparkplug budtender incentive program along with Ops Manager.

Leads the creation and management of eCommerce marketing planning calendars, programs and demand plans

Proven work experience as a Digital marketing strategist or Digital marketing manager

Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

Retail and direct-to-consumer experience preferably in Consumer Product Goods managing 1,000 + SKU's

Hands-on experience with online marketing tools and practices

Experience implementing and optimizing Google AdWords campaigns

• Knowledge of content management systems.

Digital Marketing Manager/Front-End Developer Responsibilities:

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Experience executing paid social media campaigns.

• Experience in optimizing landing pages and user funnels.

• Working knowledge of ad serving tools.

Minimum 3+ years’ leading a agency/team including performance management, strategy oversight, etc.

Build & manage e-commerce marketing calendars to ensure maximum sufficiency to drive revenue

Strong experience (5-8+ years) managing all key business functions described above in an ecommerce environment

Previous experience managing innovative Acquisition Program

Experience managing vendor relationships and negotiating contracts

You are passionate about all things digital and are laser focused on driving revenue

Manage day-to-day communication with vendors and agencies across multiple titles simultaneously.

5+ years of Digital Marketing experience.

Moderate video editing skills with Adobe Suite and mobile editing, including internal social platform editing tools.

Moderate photo editing skills with Adobe Suite as well as quick-turn, in-app social media platform editing.

Deep knowledge of existing social media platforms and emerging platforms.

Outstanding presentation and communication skills.

Develop and manage day-to-day marketing initiatives including go-to market strategies, creative brief development and execution and more

Manage assets (print, social, video) for marketing campaigns

Develop and manage launch calendars based on product roadmaps, and ensure deadlines are communicated to global and cross-functional teams

3+ years of relevant experience in marketing, communications and/or media

Experience developing and go-to market product launches

Consumer electronics or CPG experience preferred

5 years of marketing leadership experience with a track record of proven success, ideally with deep entertainment industry experience

Strong command of communication skills and ability to operate across various levels of the organization

Communicate effectively, both verbally and in writing, and exhibit strong listening and feedback skills

Close attention to detail and excellent analytical skills

Specifically, The Manager Of Product Marketing Will

Work closely with partner marketing and product to build programs that drive loyalty and engagement

Evangelize product management best practices, and be a change agent in an evolving digital organization

Minimum of 4+ years working in Digital Product Management or similar

Setting OKRs and KPI Management

Facilitate requirements definition sessions with stakeholders , as well as working with BDD methods with your development team

Lead and manage cross-functional teams to get buy-in/approval/guidance, including lines of business, operations, legal, compliance, information security, fraud, and other LOBs.

Minimum of 2+ years of direct experience developing digital products, and technologies from start to finish.

●Strong organizational, project management, and decision-making skills with added attention to details and deadlines

The Digital Marketing Manager is responsible for:

●Build and maintain relationships with artists and managers, including communicating product updates and best practices

●3-4+ years of professional experience in social media/digital marketing

●Prior experience working across social channels, with email and web platforms, texting campaigns

●In-depth knowledge of social media platforms, email/CRM and web best practices

Proven work experience as a Digital Marketing Manager, for at least 5 years

Hands on experience in Shopify websites, including performance assessment

Solid knowledge of SEO, keyword research, Google Analytics and Klaviyo

Experience managing EDM campaigns with consistent results

Good knowledge of web design, particularly Shopify

Excellent communication, analytical and multitasking skills

Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way

Experience using analytical tools such as Excel, Looker, Google Analytics or others

Technology, financial services and experience in a high growth environment is good to have

Experience in debit, lending and earned wage access is preferred

Benefits effective on day one

Remote friendly (anywhere in the US) and office friendly - you pick the schedule

·Strong leadership, interpersonal, partnership and influence management skills. Detail-oriented, self-starter and agile.

·Excellent time-management and organization skills to manage multiple projects and tight timelines.

oJob growth opportunities (Management Development Program, Career Pathing & Succession Planning)

·Solid knowledge and experience in website and marketing analytics tools.

·Experience being the lead project manager on strategic digital initiatives across global and regional teams.

Excellent Benefits (Health / Financial / Work-Life):

Strong analytical skills and experience analyzing campaign data to identify opportunities for improvement.

Manage client relationships and act as the main point of contact for all digital marketing-related questions and concerns.

3+ years of experience in digital marketing, with a focus on paid marketing campaigns and ad platforms.

Knowledge of Google Ads, Facebook Ads, and other ad platforms.

Excellent communication and interpersonal skills.

Ability to manage multiple projects and priorities in a fast-paced environment.