Digital Marketing Manager Jobs

About us

We’re an Aussie company and we’re on a mission to redefine everyday essentials for babies and kids. We aim to support little people to learn and empower them to be independent and confident in their ability, all the while making parents' day to day easier. We’ve been there and we know every little bit helps!

Our work environment includes:

• Flexible working hours
• Modern office setting
• Relaxed atmosphere

You are a digital superstar and guru. All things e-comm expert, particularly Shopify and Klaviyo. Devising and implementing plans to increase conversion of b.box products online and building the brand in the digital space

Responsibilities:

Overall Job Function/Role:

• Work closely with eCommerce Director on performance, analysis and changes’ implementation to increase conversion and deliver on sales goals for US e-comm site
• Build and support all b.box US digital initiatives
• Work closely with Marketing to ensure alignment on activities, events, consumer promotions, and product launches
• Ensure b.box’ US e-comm site is on brand and delivering high level user experience benchmarked against key players in the juvenile industry
• Ensure e-comm site is SEO
• Strategically execute EDM campaigns to improve customer retention and conversion
• Analyze and report on performance of US e-comm site and EDM activities on a regular basis
• Maintain b.box blog, faqs and legal on US site, current and SEO

Key Areas of Responsibility:

• Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving communications on digital channels, and progressing the movement of b.box consumers along the purchase journey
• Create and deliver advertising and promotional plan to ensure conversion while maintaining budgeted profitability
• Monitor advertising expenses (related to the e-comm site) and report on Web analytics and campaign results
• Research and analyze market trends, competitor activity, and other relevant information to form digital strategies. Provide information by collecting, analyzing, and summarizing data and trends, including competitor developments. Distribute information on a quarterly basis, and communicate important updates as they happen
• Understand customer shopping behavior and tailor EDM campaigns to increase repurchase and shopping basket, while maintaining profitability
• Adjust e-comm strategies as needed in response to collected data and other feedback

Personal qualities and behavioural traits – how you do it

• Undertake all of the above in a commercial manner – with respect to; suitability to task, expected expenditure and profitability measures, relevance to b.box strategic direction/ key result areas and objectives, and reflection of brand values.
• Undertake all of the above within the spirit of the company values – BRAVE
• Work collaboratively within both the Marketing and wider b.box team
• Possession of a problem-solving attitude – proactively seeking solutions and further information when required
• Be accountable for all tasks as listed above, ensuring a timely delivery
• Keep clear and accurate records of digital marketing activities, and report monthly of performance

Relationships:

You are a digital super star and guru. You are curious, make smart choices and are a team player. Though you’ll be reporting to the eCommerce Director, you’ll also be working closely with the Marketing Manager on marketing initiatives.

Requirements:

• Excellent communication, analytical and multitasking skills
• Savvy at Google ads and performance
• Proven work experience as a Digital Marketing Manager, for at least 5 years
• Bachelor's degree in business, marketing, or a related field
• Solid knowledge of SEO, keyword research, Google Analytics and Klaviyo
• Ability to thrive in a fast paced, high growth environment
• Good knowledge of web design, particularly Shopify
• Hands on experience in Shopify websites, including performance assessment
• Experience managing EDM campaigns with consistent results

Benefits:

• Employee discount
• Paid time off
• Flexible schedule
• Health insurance