Vp, Marketing - Remote | Wfh

At our organization, we are driven by a heartfelt mission to establish nurturing environments where individuals and families can discover solace, purpose, and optimism in the face of loss. Our core values center around a profound appreciation for the intricate nature of grief. Each person's journey through loss is unique, and our unwavering commitment is to offer empathetic and personalized support.
We also hold the belief that grief is a natural, poignant aspect of the human experience—neither a puzzle to be solved nor a burden to bear alone. Rooted in our collective strength and bolstered by local partnerships, we serve as a constant presence, a wellspring of solace and guidance, and a collaborator in commemorating the lives and legacies of those who have departed.
Your Role in Making a Difference
As the Vice President of Marketing, you will lead our Marketing division, steering the creation, implementation, and oversight of effective marketing strategies that align with our organizational objectives and long-term success. Reporting directly to the Senior Vice President of Sales and Marketing, you will oversee various promotional initiatives from start to finish, encompassing paid advertising campaigns and digital marketing methods.
Key Responsibilities
Devise and execute a coherent marketing plan to heighten brand recognition and contribute to sales achievements.
Manage, monitor, and optimize the marketing budget.
Supervise all marketing campaigns, making enhancements as necessary; deliver clear and concise reports to stakeholders.
Cultivate a deep understanding of the competitive landscape, including benchmarking, campaigns, activities, products, and outcomes.
Conduct comprehensive market analyses to pinpoint challenges and growth opportunities.
Leverage SEO expertise and web analytics insights to craft dynamic and impactful marketing strategies.
Master the utilization of Everstory's CRM software and the seamless integration of marketing tools for effective lead generation.
Prioritize marketing endeavors and allocate resources judiciously.
Provide guidance and inventive concepts to bolster successful marketing campaigns and undertakings.
Foster relationships with third-party marketing vendors, effectively managing these partnerships.
Prepare media declarations and press releases as required.
Offer direction, supervision, coaching, and development to the members of the of the marketing team.
Collect and organize metrics and information to regularly share with the Senior Vice President of Sales and Marketing and pertinent stakeholders.
Requirements
Competencies
Strategic Agility: Proficient in crafting innovative and competitive strategies, adept at anticipating future trends and consequences.
Planning: Sets clear objectives, gauges performance against set goals, evaluates outcomes.
Business Acumen: Well-versed in marketplace strategies, competition awareness, and business dynamics.
Directing Others: Exceptional in structuring work systematically, skilled in establishing precise objectives, and adept at clear communication.
Problem Solving: Utilizes rigorous logic to solve intricate problems with effective solutions, delving beyond surface-level answers.
Innovation Management: Proficient in projecting ideas into the market, adept at steering the creative ideas of self and others, and managing creative processes.
Qualifications
Bachelor's Degree in Marketing, Business Management, or a related field.
Over 8 years of experience overseeing all facets of a Marketing team.
Demonstrated proficiency in managing both in-person and remote workforces, with the ability to motivate teams across diverse environments.
Excellent verbal and written communication skills, characterized by professionalism, friendliness, and positivity in interactions with internal and external stakeholders.
Proficient in grammar, spelling, punctuation, and precise formatting.
Proficiency in relevant software, including CRM, MS Word, MS Excel, MS PowerPoint, Adobe PRO, Monday.com, Slack, Google Chrome, HRIS, and ATS software.
Work Environment
The role is primarily based at the Florida Support Center, with the potential for up to 15% business travel.
What We Offer
We take pride in providing our team members with an exceptional work environment that fosters personal and professional development. Our commitment is reflected in a competitive benefits package for Full-Time Employees, encompassing Medical, Dental, 401k with company match, Life and Disability coverage, Vision, Tuition Reimbursement, Employee Discount Programs, Generous PTO Programs, Volunteer Opportunities, and more.
Our organization is an Equal Opportunity Employer, devoted to cultivating a diverse workforce. We welcome applications from all qualified candidates without regard to race, nationality, age, gender, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other protected status as mandated by local, state, or federal law.
Salary: $ 160,000.00 260,000.00 Per Year