Vp, Head Of Nuveen Creative

This job leads the Nuveen Creative team, guides visual content creation, and directs design strategies across all marketing channels in alignment with brand identity. This job contributes to customization of marketing messages, media channels and strategies with the objective of maximizing brand voice and visual appeal. The job also manages experienced professionals who support the efforts of design and production to test and develop new concepts.
Key Responsibilities And Duties

• Directs the development of marketing materials and ensures customer experience is in line with brand image.
• Is an internal ambassador for the Nuveen brand, driving governance, standards and excitement around the brand promise.
• Architects and implements the strategic design vision and direction that will ensure brand continuity expression across all consumer touch points, and coordinates all design aspects of brand identity development as it applies to visual communication.
• Guides the development and implementation of design strategies relating to advertising, informational webinars and blogs, direct marketing, public events, promotions and business customer relationship building, and builds third party vendor relationships.
• Leads visual branding strategies of company public image, products and promotional materials across a variety of digital and print media.
• Manages performance of team through regular, timely feedback as well as the formal performance review process to ensure delivery of high quality content creation projects and engagement, motivation, and development of team.
• Establishes policies, practices and procedures relating to creation and maintenance of graphics-specific templates, instructions, documentation, and best practices.
• Contributes to the development of brand and product positioning, associated marketing themes, and media channels that align with target customer demographics for the company website, social media, publications, email, radio/TV, and face-to-face.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
9PL
Base Pay Range: $134,700/yr. - $224,500/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com
Benefits And Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here.
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Email: [email protected]
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