Vp, Conferences And Events

Position Purpose:

Reporting into the EVP, Marketing, Communications & Events, the VP, Conferences & Events will lead every aspect of our conferences and events program. This key leadership role will be responsible for the strategic rationale, planning, development, revenue, marketing and execution of conferences, workshops and virtual webinars. This position will interact across all teams within the organization to help us continue to re-imagine and raise the bar creatively and experientially on high-profile virtual, live and hybrid events, and conferences.

RESPONSIBILITIES

• Manages the overall production (content, technical, creative) and partners with the marketing team to review event marketing for events.
• Identifies, negotiates, solidifies and manages virtual platform, appropriate tech stack, venue selection and contracting of space to host events.
• Possesses a solid understanding of the marketing industry and industry events as a critical part of the strategic event planning process.
• Develops the master event and conferences strategic plan, contributes to event content agendas, curates content in collaboration with Practice Leads, recruits and manages speakers, manages speaker prep.
• Creates budgets for conferences and events, in addition to other programs that fall within the event and webinar portfolio.
• Serves as lead producer.
• Leads planning and development of annual event budgets, event strategy and flawless, profitable execution across the association.
• Responsible for the profit and loss on all national events within the portfolio.
• Leads all events logistics including detailed ROS, presentations materials, registration process (set up, tracking, reporting), F&B, venue, etc. (with Event Manager).
• Cultivates, establishes, and manages high caliber, cost-efficient event supplier partnerships.
• Manages event closing inclusive of budget reconciliation, attendee post event survey, vendor payment processing and internal team debriefing.
• Provides oversight and team leadership and manages external resources to provide additional onsite support (i.e. virtual event platform partners, AV crew, etc.).

Requirements:

• Strong communication skills with the ability to manage multiple responsibilities and events while maintaining high quality standards
• Skilled in Excel and PowerPoint
• Strong negotiating skills with proven ability to build and maintain relationships
• Works well under pressure, comfortable meeting deadlines
• 10+ years experience in national live and virtual event planning, management, and strategic development in a fast-paced organization with understanding and experience with digital event platforms
• Professional, positive, creative thinker and spirited team collaborator
• In-depth, hands on experience in “end to end” event planning and management.
• Meticulous attention to detail
• Personal integrity, initiative, leadership qualities; ability to work as part of a team in an environment that demands excellence, agility and positive energy
• Strong overall leadership and collaboration capabilities

About the 4A’s:

We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4A’s members to help their business thrive as we also strive to move the industry forward.

Where We Work:

• Week off between Christmas & New Year Holidays
• Enviable work/life integration
• Company-paid: Life, Spousal Life, and Dependent Life Insurance; Disability coverage
• 401(k) program
• Flexible work environment
• Great team with a strong mission and incredible energy
• Medical, Dental, and Vision Insurance
• Generous PTO and company leave, including Summer Fridays, Volunteer Days

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

The 4A’s is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.