Sr. Product Marketing Manager

Who We Are

Want to be part of a company that frees you to innovate and implement your powerful ideas, as you help build the future of cybersecurity? Since 2012, CRITICALSTART has helped protect thousands of businesses from cyberattacks, prepared them for tomorrow’s threats, and racked up a long list of awards in the process.

We live and breathe innovation, not bureaucracy. CRITICALSTART built the first MOBILESOC app for on-the-go threat detection and response, developed a way to automatically resolve most security alerts, and created services to reduce the time spent investigating alerts by 99.3% (analysts really love us for that).

Everything we do centers on three fundamental beliefs: Do what’s right for our customers. Do what’s right for our employees. Don’t do things that suck. Really, that’s it.

If you’d rather hear from our Critical Crew, watch this video to learn their thoughts. Read our Glassdoor reviews and you will see another inside view. (Pssst…Want to really catch our attention when you submit your resume? Include something about our Glassdoor reviews that spoke to you.)

What can we offer you?

• Daily chances to save the world. Or at least save our customers from attacks and breaches.
• We couldn’t say it better than one of our teammates: "Every day is a challenge and there is so much opportunity for professional development. …your role directly contributes to the larger purpose of the company, and the sense of belonging and culture are unmatched.”
• A “they’re good, we’re better” approach to transform our industry and not settle for good enough. Lots of other cybersecurity companies hire good people. Aren’t you better than just good?
• New things to learn, innovations to unlock, and a supportive, collaborative environment.
• Lots of industry recognition. So much, it’s almost embarrassing. Almost.
• Plenty of other smart, talented, high-performing people to work with. We each take accountability, make each other better, and love what we do.

Who You Are

As a Sr. Product Marketing Manager you can tell a story to the market that links values and outcome focused messaging and content to the pains and challenges of key security buyer personas. You will create company messaging, go to market strategy, and content, with the goals of connecting what we do across our portfolio of services and offerings to drive brand awareness and revenue growth. You will be developing and advancing our core company narrative, that is reflected in everything we do including the website, brochures, pitch decks, and prospecting. This individual will also synthesize technical messages for our Zero-Trust Analytics Platform® (ZTAP®), MOBILESOC® app into simple narratives and mid-funnel content that educates and moves a buyer along their journey. Creating and maintaining a competitive intelligence program will be a critical component of the role. You will lead the strategic campaigns to penetrate the market by developing value proposition messaging that resonates and compels prospects, content that educates and inspires, and recommend supporting go to market activity.

Reporting to the Senior Director, Product Marketing, the ideal candidate will have a strong background in cybersecurity (preferably in a start-up enviornment or smaller mid-market fast-paced organization), and have a curious mindset. This role requires an understanding of what best practice positioning and messaging looks like, the ability to ask questions and learn technical concepts quickly and operate with a sense of urgency. You are your happiest when you are working on new complex challenges, continuously learning, taking initiative, and creating high-quality, outcomes focused messaging, content and strategic programs that can directly impact company growth.

What You Will Be Doing?

• Develop personas-based messaging and content maps; educate and communicate cross-functionally to support demand generation, BDR outreach and thought leadership content development.
• Create and drive an internal competitive intelligence program including creating sales, battlecards, conversation tools and presentations, competitive displacement programs, training, and enablement content.
• Lead go-to-market planning efforts, strategy, and execute content and communications and enablement tools for ZTAP and MobileSOC releases.
• Responsibility for Critical Start company message umbrella story including positioning, messaging and value prop creation, creating and updating solutions and use case content, website copy, marketing collateral, building and communicating messaging and value propositions.
• Flex as needed to support product launches in other parts of the portfolio.
• Contribute to and/or develop with Content Marketing videos, webcasts, whitepapers, ebooks and other top of funnel content.
• Be the expert on your portfolio, demonstrating an ability as a go-to for subject matter expertise for developing content and for presenting in front of audiences.
• Strategic campaigns program planning, messaging and content development, and cross-functional management of the execution with the marketing teams.

What You Will Bring?

• Strong organizational skills, ethics and professional business practices.
• Proven track record of being a team player, working with cross-functional teams and establishing strong relationships with product, marketing, and sales teams in a remote environment.
• An ability to break down complex technical concepts into extremely simple and clear messaging and positioning.
• Bachelor’s Degree required.
• Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for customers, partners & sales.
• Willingness to travel up to 25%.
• Strong organizational skills, ethics and professional business practices.
• Demonstrated strong ability to project manage multiple initiatives.
• Founders Mindset: A proactive drive and sense of urgency with a curious mindset and critical thinking. You should always be thinking one step ahead and operate with minimal direction.
• Openness to feedback and continuous learning and development as a product marketer.
• Ability to manage multiple initiatives with the flexibility to change.
• Basic understanding of enterprise security solutions, managed detection and response, the cybersecurity market or security operations highly valued.
• Exceptional written and verbal communication skills, including the ability to create and deliver effective presentations.
• 5+ years of product marketing experience. You’ll need to have executed product launches and bring best practice product marketing skills to the table.
• Understanding of channel partner/reseller business model highly valued.

What It's Like Working Here

Think fast-paced, fun, and fulfilling. We’re professionals and our work is important. Like save-our-customers-from-disaster important. But that doesn’t mean we take ourselves too seriously.

Want casual dress every day? No problem, we think better in comfort.

Depending on the role, you might work in the office, remotely, or use a hybrid model of work. Our Plano, TX workplace includes open offices, meeting and collaboration spaces, phone rooms, and wellness rooms. In the breakroom, things can get a little competitive playing ping-pong, shuffleboard, foosball, or the gaming machine. What’s a little competition among friends?

What does our Comp and Benefits package include?

• Additional Voluntary Life Insurance coverage
• Employee Assistance Program available 24/7/365
• Dental & Vision Plan
• Voluntary Pet Insurance
• Employee Healthcare 100% paid for employees/50% for dependents
• A new Tesla…hey, just kidding! Extra points for reading all the way to the end.
• Employer Paid Life Insurance and Long-Term Disability coverage
• Competitive salary with bonus opportunity
• Unlimited PTO Plan
• Teladoc Mental Health Benefits
• Employer Paid Short-Term Disability coverage
• 401(k) Plan with Matching Program

Critical Start provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

For positions that can or will be performed, in whole or in part, in New York City, Salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only).

Compensation

The base salary compensation range being offered for this role is [$150,000 - $175,000]. This role is also eligible for performance-based variable compensation.