Sr. Director Of Brand

Sr. Director of Brand 
Brilliant Earth is searching for a Sr. Director of Brand Marketing to drive consumer insights, brand strategy, seasonal marketing calendars and social engagement. The ideal candidate has demonstrated experience as a strategic business leader, managing a team and driving strategy and execution to grow the brand through earned media, social media, brand equity and customer engagement. 
Responsibilities Include: 

• Partner with in-house creative and external agencies to bring the best expression of the BE experience to life across all channels.  
• Build and manage brand and influencer partnerships to drive relevance and resonance with key audience  
• Lead the PR team to oversee press strategy including releases, articles, reports and positioning the company as a thought leader and innovator. 
• Build a best-in-class team, empower and foster growth within the team, and ensure deliverable timelines and outstanding work quality standards are met 
• Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the brand strategy. 
• Develop and execute analytical methodology to evaluate brand health, growth, track success and ROI of initiatives, and conceptualize findings to improve brand strategy. 
• Develop and execute differentiated brand marketing strategy and roadmap in alignment with business strategies and goals 
• Work closely across the business to lead brand initiatives and campaign planning, including: overseeing timelines and execution, and instrumenting measurement to ensure campaigns are successful.  
• Optimize brand expression across paid, owned and earned channels including social, ecommerce, partnerships, PR, and in store to connect culturally and drive customer acquisition, engagement and retention.  
• Partner with cross-functional leaders to develop integrated brand marketing plans which tell key stories, celebrate significant moments and engage the consumer and community.  

Qualifications 

• Passion for understanding Brilliant Earth’s brand aesthetic and voice, as well as general fashion and retail.  
• 10 +years’ experience in brand strategy and creative leadership in a D2C brand, luxury/considered purchase and omnichannel experience preferred. 
• Robust partnership management experience.  
• Demonstrated ability to launch and scale best in class DTC brand strategies.  
• Ability to balance strategic leadership and day to day execution, demonstrating bias toward action in a fast-paced, high-growth environment 
• Demonstrated experience managing agency and 3rd party relationships.  
• Ability to analyze situations and solve problems creatively and independently. 
• Understanding and acceptance of diversity, equity, inclusion and workplace belonging concepts. 
• Ability to effectively balance multiple projects simultaneously and maintain a high level of adaptability, organization and attention to detail in a fast-paced environment. 
• Interest in socially and environmentally responsible organizations and products 
• Passionate, energetic team-oriented individual with strong analytical, interpersonal and creative skills. 
• Ability to spot and leverage pop-culture and emerging trends that matter to our brand and consumer; skillful at storytelling. 
• Bachelor’s degree in related field preferred. 
• Ability to build productive, positive cross functional relationships across the organization, including marketing, technical, and customer operations. 
• Excellent written and verbal communications skills and a demonstrated ability to effectively interact across business functions. 
• Analytical skills and ability to translate data into actionable insights and strategies in alignment with business goals. 

More About Us:
At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.
Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.
If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at [email protected].