Sr. Brand Manager- Base - Primal Kitchen

General information

All posting locations Remote, California, United States of America

Job Function 05 - Marketing

Date Published 01-May-2023

Ref # R-69531

Base Salary Range $125,400.00 - $156,800.00

Target Total Cash Range $188,100.00 - $235,200.00

Target Total Cash Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings. In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Compensation Disclaimer The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

Description & Requirements

The Senior Brand Manager- Base - Primal Kitchen will be responsible for leading the Primal Kitchen base business with responsibility for category management and planning. This position is responsible for leading a direct and indirect team to strengthen our brand equity and grow our customer and consumer relationships.

The role will be an important cross functional team player across Sales- Operations- Innovation and Marketing. Demonstrating excellence in these areas will lead to immediate impact within this high growth business. This role reports to the Head of Commercial Strategy- Insights and Planning.

Responsibilities

• Develop the category management strategy to grow Primal Kitchen with our retailers and consumers including sales stories and category presentations
• Manage the P&L for the brand with accountability for delivering profit- volume- and market share objectives
• Leverage syndicated data sources to understand own and competitor performance- bringing forth insights and recommendations
• Own the annual operating plan- our forecast- and the key objectives necessary to achieve our financial and brand goals
• Partner with portfolio management- innovation- sales- and marketing to deliver and communicate a 360 plan
• Effectively communicate base business health and brand strategies to leadership with associated action plans
• Collaborate with marketing- sales- innovation- operations- and finance to understand and manage shifts to meet customer demand
• Partner with finance and revenue management to assess and make recommendations for price pack architecture and promotional plans
• Determine financial viability- operational feasibility- and strategic fit of brand activities
• Manage a direct and in-direct team of marketers and cross functionals
• Lead the management and development of our short-term and long-term sales and demand planning processes with strong organizational skills

You’d be a great fit if this sounds like you

• Enjoy working with numbers- scenarios analytics and mining for insights
• Passionate about continuous improvement
• Proficiency with using multiple information sources for developing a demand forecast- i.e.- orders- shipments- consumption- weeks of supply- revenue management- distribution- velocity- and more
• Ability to interact effectively across all levels and functions
• An experienced cross-functional team player with strong analytical and communication skills
• An experienced forecaster that understands and improves their assumptions- drivers- and methodology of their models
• A passion for problem solving and advanced skillset in building solutions with Excel and/or Google Sheets
• Genuine passion for growing Natural & Specialty foods

Minimum Qualifications

• Outstanding verbal- written and interpersonal communications skills with a proven ability to work collaboratively
• Experience working with distributor and direct business models
• Managerial experience
• 7+ years in related fields in the CPG industry category management- brand management preferred
• Experience with at least one of the following databases Nielsen- IRI- or SPINS
• Self-starter with can do attitude
• Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data
• Ability to influence management- lead cross functional teams- handle simultaneous projects- and work through others
• Strong organizational and project management skills

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.