Primal Kitchen- Brand Manager- Strategy

General information
All posting locations Remote, California, United States of America
Job Function 05 - Marketing
Date Published 30-Mar-2023
Ref # R-68480
Base Salary Range $110,200.00 - $137,800.00
Target Total Cash Range $148,770.00 - $186,030.00
Target Total Cash Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings. In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.
Compensation Disclaimer The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
Description & Requirements
The Brand Manager- Strategy - Primal Kitchen is responsible for defining the short-term and long-term strategy and execution for the brand. Responsible for analysis- diligence- briefing and go-to-market strategy of the PK base and innovation projects.
This role works in partnership with Innovation- R&D and Sales to set the product strategy and with Marketing and Growth to define the success in market plan. This role reports to the Head of Commercial Strategy- Insights and Planning.
Responsibilities

• Lead learning + validation journey in partnership with insights
• Head execution of acceleration strategy by collaborating with a dedicated cross functional team (R&D- consumer insights- quality- legal- engineering- operations- sales- and finance) to take ideas from concepts to reality
• Bring forth an agile- consumer-first mindset to day-to-day decisions- ensuring the integrity of the brand remains protected while balancing financial and operational considerations
• Partner with Finance to assess P&L and business impact of proposed acceleration strategy.
• Leverage syndicated data sources to understand own and competitor performance- bringing forth insights and recommendations to integrate into overall strategy to drive business impact
• Manage any agency relationships related to the strategic acceleration plan
• Determine financial viability- operational feasibility- and strategic fit of brand acceleration activities.
• Development of strategic overviews to aid in sell-in of projects with both internal and external partners
• Support the creation and validation of brand acceleration strategies that are rooted in significant consumer + product insights
• Provide consistent updates to senior leaderships on project progression while also gaining alignment to next steps/tradeoffs
• Partner with Innovation & R&D to assess product changes/development including any needed consumer validation of the product

You’d be a great fit if this sounds like you

• A strong communicator with excellence in leveraging data and presentations to communicate to leadership
• Enjoy developing strategies- breaking the status quo- and delivering innovative solutions
• Passionate about continuous improvement
• Ability to interact effectively across all levels and functions
• An experienced cross-functional team player with strong analytical and communication skills
• Genuine passion for growing Natural & Specialty foods

Qualifications

• Outstanding verbal- written and interpersonal communications skills
• Consumer obsessed with the ability to identify market trends and key insights
• Ability to influence management- lead cross functional teams- handle simultaneous projects- and work through others
• Experience with at least one of the following databases Nielsen- IRI- or SPINS
• 5+ years in related fields in the CPG industry category management- brand management preferred
• Excellent leadership skills- operates independently and motivated by success
• Agile mindset to drive forth decision making + implementation in needed timings
• Comfortable challenging the status quo and driving decisions via strong- data led stories
• Excellent organization and project management skills

About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Vaccination & Office Collaboration Expectations
Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.