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Specialist, Brand Strategy & Campaigns

Company

Warner Bros. Discovery

Address New York, NY, United States
Employment type FULL_TIME
Salary
Category Entertainment Providers
Expires 2023-06-12
Posted at 1 year ago
Job Description
Every great story has a new beginning, and yours starts here.


Welcome to Warner Bros. Discovery… the stuff dreams are made of.


Who We Are…


When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…


From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.


WBD is looking for a brand & marketing professional to fill the role of Specialist, Brand Strategy & Campaigns. This person will be a part of the team that oversees brand strategy for our DTC streaming product. You will need to gain a clear understanding of the brand, its role in DTC marketing and help communicate it to internal teams. This position will be responsible for supporting the Manager, Brand Strategy & Campaigns in the execution of brand campaigns including but not limited to, creating timelines, tracking asset creation and feedback, ensuring on-time delivery to traffic team, and monitoring live media placements.


To be successful in this role, you will need to be highly organized with strong attention to detail and creative problem-solving skills. The ideal candidate should have the ability to anticipate potential obstacles, develop solutions and escalate them as appropriate.


Key Responsibilities


  • Ensure creative and campaign elements are aligned with direction provided in the creative request
  • Intake direction on brand strategy, creative direction & media deliverables, creating actionable milestones for campaign completion
  • Partner with the Creative & Campaign Management teams on brand creative execution
  • Support the brand marketing team in the day-to-day execution of brand campaign work, working closely with internal teams on asset creation and completion
  • Monitor competitive brands and provide ongoing updates to the Brand Strategy Manager.
  • Create support materials / documents for internal and external presentations.


Qualifications


  • Excellent written and verbal communication skills
  • A flexible approach with the ability to adapt to shifting priorities, with a positive attitude
  • Tolerance for ambiguity in new team dynamics.
  • A solutions-oriented problem-solving approach, while demonstrating grace under pressure
  • Exceptional organizational and project management skills in a fast-paced environment
  • 2+ years of experience in brand marketing & campaign management
  • Must have legal right to work in the United States.
  • Proficiency in Microsoft Suite (Work, Excel, Outlook, PowerPoint) and Google Suite (Docs, Sheets, Slides).
  • Demonstrated knowledge and experience managing 360-degree marketing campaigns
  • Solid understanding of the creative process and campaign execution


How We Get Things Done…


This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.


The Legal Bits…


In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $38,500.00 - $71,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).


Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.


If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].