Software Product Marketing Associate

WorkWave is the leading provider of cloud-based software solutions to pest control, lawn care, landscape management, and other green industries. Our special sauce is our team: We’re a group of makers, doers, creative thinkers, and hard workers, and we’re always looking for like-minded individuals to come and help us grow. When you become a part of this company, you’ll become part of a dynamic, friendly, fun, and forward-looking community.

As a Software Product Marketing Associate, you will support the Product Marketing team in all go-to-market (GTM) strategies and tactics including segmentation, market strategy, market research, market planning, thought leadership, content development, and product messaging activities for one of WorkWave’s Field Service solutions. Your work will support the product and sales team in attaining critical goals such as leads, conversions, retention, and up-sell by creating and launching strategies for all product life cycle stages: discovery, planning, launch, post-launch, and end-of-life. You will become an expert on market need, buyer motivations, and problem statements.

WHAT YOU'LL DO:

• Work with the events team to setup, prepare, create content for webinars, trade shows, and customer events
• Closely monitor and analyze competitors and their activity
• Market intelligence – become an expert on vertical markets and buyers--how they buy and their buying criteria
• Analyze and interpret data to measure campaign effectiveness and inform decision making
• Develop, implement and report on qualitative and quantitative research in product areas such as feature/functionality, UI/UX user and pricing
• Voice of the customer—develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction
• Assist the Product Marketing team in creating, managing and implementing GTM plans to support product road-maps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
• Collaborate in the development of messaging, sending email blasts, building promotional campaigns, finalizing sales materials, and other product marketing activities as needed
• Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, infographics, etc

WHAT YOU'LL NEED:

• Very strong written and verbal communication skills
• Product marketing experience, preferable in SaaS not required but preferred.
• Ability to think strategically and implement with excellence
• Ability to understand technology solutions and communicate their benefits into layman's terms
• Strong attention to detail and ability to handle multiple activities simultaneously
• Desire and commitment to support product manager and sales team to achieve goals
• 2+ years experience in marketing or communications, preferably in software
• Core understanding of product marketing management. Product Marketing Management certification a plus
• Adept in data analysis and identifying actions from what the data tells us
• Experience within the field service industries is a plus
• Strong commitment to collaboration with internal and external people and organizations
• BS in business administration or marketing or equivalent experience
• Excellent people skills to team with people from across the organization

A FEW WORDS FROM THE HIRING MANAGER:

A blend between Product Management and Marketing, Associate Product Marketers are the bridge between product and sales. Great communication skills and the ability to understand the customer language are keys to success. If you are passionate about working with sales, but also love to understand how things work, this is the position for you. You will find that WorkWave is an excellent company to grow with. I am looking for a self-starter, someone who recognizes the importance of being creative, yet direct, to reach and connect with your audience, and someone who loves working with others.

A GLOBAL COMPANY WITH A LOCAL PRESENCE:

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:

• We work hard but play hard too...need a break? When in the office kick back in our common area, play a game of arcade basketball, video games in our game rooms or face off in a ping pong match
• With everything you could find in a great downtown -- from restaurants and retail to art and culture the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and WorkWave is proud to be a part of it
• WORKING REMOTE? Great! Our teams are well versed at working collaboratively in a fully virtual environment. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming
• Pharmacy, urgent care, bank, restaurants, florist, gym, dentist, outdoor patio bar and weekly farmers market all conveniently located on the first floor - making running errands on a break a breeze
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey

RELAX, WE'VE GOT YOU COVERED:

• Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND...

• Quarterly awards based on peer nominations
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• Opportunities to participate in charitable events and give back to the community
• 24/7 access to virtual medical care with Teladoc
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Regional discounts and perks

GROW WITH US:

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year

JOIN OUR WINNING TEAM!

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• 10 Time winner of Best Place to Work in New Jersey by NJBiz !
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.