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Social Media Specialist - Remote Us
Company | Holland America Line |
Address | Seattle, WA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Travel Arrangements,Hospitality |
Expires | 2023-08-30 |
Posted at | 9 months ago |
- Manage the development, presentation, and maintenance of social media strategies and programs, including programmatic buying.
- Build strategic action plans and optimize paid social strategies and generate lift in brand awareness, booking volume, or leads.
- Provide leadership across social media tools – audience targeting, buying platforms, designed for algorithmic buying.
- Additional ad hoc projects as assigned.
- Lead planning, activation, and management of digital media campaigns with an emphasis on paid social, brand and performance outcomes.
- Assists in social media analytics, including working closely with partners to guarantee delivery, optimize campaigns and implement key-learnings.
- Experience driving innovative media testing opportunities, such as Alpha and Beta pilot programs.
- Experience across digital media planning channels (Display, Video, & Social)
- Ability to articulate changes in KPI measurements and corresponding optimizations that would improve media effectiveness and/or cost efficiency.
- Experience working directly with ad servers for campaign setup, ad trafficking, paid media performance reports.
- Familiarity with ad platforms and technologies (Meta & Google, etc.)
- 2+ years of Media or Marketing experience
- Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies.
- Strong experience with display channels across display media and search copy, including A/B testing scenarios.
- Experience with dynamic creative optimization (DCO) and creative decisioning across digital media channels.
- Strong organizational skills across paid media tactics, including targeting platforms as well as bid management processes and influence of algorithms.
- Knowledge of the media landscape and the latest trends in media, how customers consume media as well as an understanding of an ideal online customer experience.
- Ability to manage and provide direction to internal teams regarding floodlight tagging for existing and new web pages.
- Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
- Tuition & Professional Certification Reimbursement
- Training & Professional Development
- Base Salary Range: $ 54,200.00 to $ 73,200.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
- 401(k)
- Cruise and Travel Privileges for You and Your Family
- Employee Stock Purchase Plan
- Health Benefits
- Rewards & Incentives
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