Social Media Specialist - Remote Us

Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.

We’re looking for an amazing Specialist, Social Media to fill this role. You’ll be responsible for supporting Holland America Line and Seabourn paid social team, bringing media to life through coordination across Holland America Line’s social, influencer, and digital efforts with our media partners. This new role is at the forefront of marketing campaign planning and Holland America’s Integrated Marketing.

Here’s a summary of what Holland America Line is looking for in its Specialist, Social Media. Is this you?

Responsibilities

• Manage the development, presentation, and maintenance of social media strategies and programs, including programmatic buying.
• Provide leadership across social media tools – audience targeting, buying platforms, designed for algorithmic buying.
• Lead planning, activation, and management of digital media campaigns with an emphasis on paid social, brand and performance outcomes.
• Additional ad hoc projects as assigned.
• Build strategic action plans and optimize paid social strategies and generate lift in brand awareness, booking volume, or leads.
• Assists in social media analytics, including working closely with partners to guarantee delivery, optimize campaigns and implement key-learnings.

Requirements

• Experience with dynamic creative optimization (DCO) and creative decisioning across digital media channels.
• Ability to articulate changes in KPI measurements and corresponding optimizations that would improve media effectiveness and/or cost efficiency.
• 2+ years of Media or Marketing experience
• Strong experience with display channels across display media and search copy, including A/B testing scenarios.
• Experience driving innovative media testing opportunities, such as Alpha and Beta pilot programs.
• Knowledge of the media landscape and the latest trends in media, how customers consume media as well as an understanding of an ideal online customer experience.
• Experience across digital media planning channels (Display, Video, & Social)
• Strong organizational skills across paid media tactics, including targeting platforms as well as bid management processes and influence of algorithms.
• Familiarity with ad platforms and technologies (Meta & Google, etc.)
• Experience working directly with ad servers for campaign setup, ad trafficking, paid media performance reports.
• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
• Ability to manage and provide direction to internal teams regarding floodlight tagging for existing and new web pages.
• Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies.

Please note that this position can be 100% fully remote, US Only (please note that Holland America Line is not setup to hire anyone in the following states: AR, DE, HI, ME, MN, MS, NE, NH, OK, SD, VT, WV, WY)

What You Can Expect

• Rewards & Incentives
• Cruise and Travel Privileges for You and Your Family
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Employee Stock Purchase Plan
• 401(k)
• Base Salary Range: $ 54,200.00 to $ 73,200.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
• Health Benefits

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]

#HAL