Social Media & Digital Communications Manager

Position Purpose

Vivent Health seeks a dynamic Social Media & Digital Communications Manager. A strategic and creative thinker, this position will play a primary role in developing and implementing digital strategies as part of a dynamic, cross-functional team. This position reports to the Vice President of Strategic Communications.

Who We Are

Vivent Health is one of the nation’s largest providers of HIV prevention, care, and treatment services with a budget approaching $260 million and employing over 550 professionals. The unique, nationally recognized Vivent Health HIV Medical home model of care assures that everyone with HIV has access to medical, dental, mental health, and social services and provides the best opportunity for patients to achieve high-quality health outcomes. Vivent Health also provides aggressive HIV prevention services to gay men, injection drug users, and others at the highest risk for HIV infection.

Vivent Health currently operates in multiple states nationwide. It embraces a Market Culture to increase access to care, enhance quality outcomes, achieve and surpass financial performance expectations, and has an aggressive plan to expand into additional states.

Essential Functions

• Plans and executes a social media and digital communications strategy that strengthens Vivent Health’s brand and builds engagement with target audiences

• Writes, designs, and publishes compelling content for all digital channels, including social media, agency website, and e-newsletters

• Designs graphics and create videos for social media channels and digital platforms

• Proactively seeks out patient stories, successes, program features, staff profiles, etc. to share across platforms

• Utilizes storytelling on social channels to engage, motivate, and inspire target audiences

• Actively manages Vivent Health’s social media presence, including monitoring for community engagement/conversation opportunities and responding appropriately to comments and messages

• Tracks, analyzes and reports on social media metrics to determine campaign performance and effectiveness, as well as to support recommendations for ongoing improvement

• Actively manages Vivent Health’s website

• Leads interaction with internal customers on social media and digital marketing projects and recommends and executes solutions to match the challenge or opportunity

• Other duties as assigned

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, public relations, advertising, or a related field

• Minimum 5+ years in a marketing or communications role with an emphasis on social media and digital marketing with proven experience as a leader of people, processes, and projects

• Bi-lingual Spanish is a plus

• Experience developing organic and paid social media strategies and content

• Expert knowledge of social media platforms and content management tools

• Excellent storytelling skills with the ability to develop compelling and audience/tone-appropriate content

• Skilled in analyzing and interpreting data from digital channels, providing reports and recommendations

• Organized with the ability to meet short deadlines and execute multiple projects in a fast-paced environment

• Ability to work collaboratively with exceptional customer service skills

• Keen attention to detail, ensuring accuracy of information, spelling, and grammar

• Working knowledge of Adobe Creative Cloud, social media reporting systems, web content management systems and SEO

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions*

**Equal Employment Opportunity/Affirmative Action Employer* *

Vivent Health is an equal opportunity employer and will recruit, hire, promote, and transfer qualified persons into all job classifications regardless of race, gender, religion, skin color, national origin or ancestry, physical disability (including pregnancy), or mental disability, age, gender identity, sexual orientation, legally protected medical condition, family care status, marital status, veteran status, genetic characteristics or any other characteristic protected by federal or state law. Vivent Health complies with other expanded protected classifications that may be mandated by specific county or municipal regulations. As a recipient of federal funding, Vivent Health will not hire nor enter into a contractual relationship with any party that is debarred, suspended, or excluded from federal assistance programs.

*Public Student Loan Forgiveness*

Employment at our organization may qualify you for federal student loan forgiveness programs. We do not directly pay for – nor forgive – federal student loans; however, our status as a not-for-profit organization under Section 501 (c) (3), makes us an eligible employer. There may be other determining factors for one to qualify.

Please follow this URL to review one such program and its requirements: https://studentaid.gov/manage-loans/forgiveness-cancellation/public-service