Social Media Community Manager

As the Social Media Community Manager for our brand, you will be responsible for building and maintaining relationships with our online community across various social media platforms. You will act as the face of our brand online and play a key role in shaping the perception of our company.

Your primary focus will be on proactive outreach, engaging with users and potential customers in a meaningful way to foster brand loyalty and drive sales.

This role reports to the Senior Manager, Social Media and has 1 direct part-time report.

Overall Responsibilities:

• Identify outstanding creators who engage with the brand
• Identify and report any positive/negative sentiment or content arising about brand
• Collaborate with cross-functional teams, including marketing, customer service, and product, to ensure a cohesive and consistent brand experience
• Develop and execute a social media community outreach strategy that aligns with our business goals and brand values
• Engage with posts we are tagged in across all platforms
• Facilitate daily updates and weekly/monthly/quarterly reports on community growth, conversations, and insights
• Foster existing Sol Babe online community
• Escalate any unanswered customer-service-related comments and messages with CX team in timely manner to resolve issues swiftly
• Engage with influencers, brands, users and potential customers on social media platforms, building relationships and encouraging brand loyalty
• Report on any trends in our community across all platforms
• Respond to all non-customer-service related DMs across all platforms
• Respond to all non-customer-service related comments across all platforms
• Assist with analyzing performance of social media content and campaigns

Requirements:

• Must be able to work a hybrid schedule (remote + in the NYC Office, as needed)
• Self-starter with the ability to work independently and handle multiple tasks in a fast-paced environment
• Excellent written and verbal communication skills
• Strong analytical skills and experience using social media metrics to inform strategy
• 2+ years of experience in social media community management or a related field
• Knowledge of social media best practices, including content creation, engagement tactics, and community management
• Proficiency in social media platforms and tools, including TikTok, YouTube, Pinterest, Facebook, Instagram, Twitter, and LinkedIn

#LI-Hybrid