Senior Director Of Product Marketing

Overview / Objective
The National Football League seeks a highly experienced, analytical and innovative leader to join the Marketing organization and drive our direct-to-consumer (DTC) digital experiences and streaming service, NFL+. The Senior Director of Product Marketing will architect the long-term brand vision and go-to-market strategy to deliver the business in close partnership with the Business Strategy and Product Development teams. The ideal candidate will have demonstrated experience leading collaboratively in cross-functional environments and have a mix of experience driving DTC revenue growth, performance marketing and optimization, and break-through marketing campaigns. The ideal candidate will also have a passion for growing subscription businesses, digital marketing, and the NFL.
Responsibilities

• Deliver profound and actionable insights to guide audience, product, commercial, and marketing strategies in collaboration with Research and Data Science teams.
• Collaborate with product, content, marketing channels, and programming to ensure a seamless fan experience across all touchpoints.
• Lead brand identity, positioning, and messaging to differentiate and emphasize unique selling points fans seek motivationally and functionally.
• Build GTM strategy and guide cross-functional teams and partners to execute and exceed business and brand targets at quality and on time.
• Oversee marketing performance and ongoing optimization to maximize channel and creative impact.
• Deliver and optimize multi-channel marketing plans across Owned & Operated, Paid, and Earned channels.
• Manage a team of product marketing professionals and agency teams to drive effective execution of above and below-the-line marketing campaigns.
• Develop the NFL+ long-term brand vision and product roadmap in close partnership with the Business Strategy and Product Development teams.

Required Qualifications

• Experience leading performance marketing and optimizing multi-channel profitability.
• Proficiency with partner distribution and marketing, particularly with Apple, Google and CTV.
• Bachelor’s degree required, at minimum, from an accredited college or university.
• Strong comfort with marketing analytics.
• Minimum 7 years’ experience managing multiple direct reports and agency partners.
• Well-versed in developing audience segmentation to optimize acquisition, engagement, and win-back strategies.
• Minimum 12 years’ experience setting and implementing product marketing strategies with an emphasis on DTC subscription services.

Other Key Attributes / Characteristics

• Entrepreneurial mindset and a creative problem solver.
• A collaborator at heart who thrives when working on a team and places “we” over “me”.
• A naturally curious person who is comfortable leveraging diverse and unexpected points of view to drive outsized business outcomes.
• A clear, kind, and proactive communicator in and outside of your own department.
• Meticulously organized and detail oriented.
• Able to convey complex issues succinctly with a clear narrative and action agenda.

Physical Demands

• N/A

Travel

• Up to 20% domestic travel required with occasional international travel.

Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work

• NFL employees are required to work 40 hours per week.
• Occasional weekend requirements
• FLSA exempt.