Senior Director Of Marketing & Communications

BES is a national nonprofit organization that identifies and prepares excellent leaders to transform education in their communities. Over more than two decades, BES has prepared leaders to found 200+ schools in 50 cities across 20 states and Washington DC, educating 63,000+ students – of whom 82 percent qualify for free/reduced lunch, and 94 percent identify as students of color. In all, BES has trained more than 2,700 leaders to found, lead, and grow schools through its leadership development offerings.

BES is finalizing its strategic plan for 2023-2028, and this new position will play a key role in its implementation. Over the next five years, BES will significantly grow leadership development programming to support the sector with building and sustaining a pipeline of strong leaders across public schools in the country.

We are looking for a senior marketing leader to support this work by (1) creating and executing on a robust marketing strategy to drive enrollment and (2) leading a marketing team to implement that vision with fidelity. This leader will report to the BES Chief Strategy Officer. This teammate is responsible for building and enacting a strategy to generate leads and bring in future program participants, along with communicating more generally about BES to our key audiences.

Key Responsibilities:

• Collaborative: You seek the insight and input of others across the team in an effort to deeply know their work. When you build strategies and tools, you proactively take the perspectives of colleagues into account. As a result, your products are user-friendly and accelerate both the quality and efficiency of our work.
• Drive towards individual program enrollment goals by project managing all teams involved and holding them accountable for actions and results
• Collaborate across program teams, the development & strategy team, and the talent & recruitment team
• Generative: You generate ideas and products consistently to meet the needs of today and set the vision for tomorrow for marketing and communications at BES.
• Craft meaningful, topical, and engaging content for the BES blog, newsletters, and socialmediathatalignswithandfurtherstheBESbrand
• Managethewriting,design,andproductionprocessesformarketingmaterial
• Experienceataneducationfocusedorganizationwithnationalreachpreferred
• Createcompellingwritten,digital,andsocialmarketingmaterialsforallBESprograms
• Liaisewithourcontractedwebdevelopmentteamasneeded
• Programmatic Marketing Materials
• Racial Equity and Inclusion Competency: You tell the story of BES in an equitable and inclusive way, centering the stories of students and families we work with without stereotyping or tokenizing those stories. Your storytelling draws a wide diversity of future program participants to BES.
• Management
• Produceinternalandexternaltalkingpointsandpitchdocumentsforindividualprogramsandtheorganizationasawhole
• Experience: At least 7 years working in marketing, with at least 3 years of experience managing a team toward marketing goals
• Compelling Communicator: You have excellent writing and editing skills, proficiency with social media platforms, design tools, and CRMs, and a demonstrated ability to communicate effectively to diverse audiences.
• Respond strategically to news, social media stories, and great news across our leaders’ schools to amplify the work of BES
• MarketingStrategy
• Track Record of Strong Storytelling: You have a track record of telling one cohesive and coherent organizational storyline through multiple outlets and while highlighting multiple programs or facets of the organization.
• Design and execute a robust marketing strategy for all BES programs aimed to meet and exceed five year goals
• ProactiveStorytelling
• SuperviseaManagerofMarketingandCommunicationstodrivetowardtheoverallmarketingandcommunicationsgoals
• ReactiveStorytelling
• Create and manage an annual calendar of events, conferences, and messaging across BES teams
• Track Record of Results: You have demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities, including experience developing and implementing successful social marketing strategies, the design and production of online and print collateral and publications
• Curious and Creative: You are curious about the perspectives of others, the work, and best practices in other organizations that have most successfully marketed their programs. You constantly take in new information and are eager to adjust and adapt while continuing to move timely work forward.
• Alignmentwith.