Senior Brand Marketing Manager - Freelance [Remote]

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• ESTIMATED DURATION: 40h/week - Short term
• HOURLY RANGE: Our client is looking to pay $65 – $80/hr
• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)
• LOCATION: Remote - United States only (TimeZone: PST/CIST | Full day overlap)

THE OPPORTUNITY
Requirements
Qualifications

• 7-10 years of relevant work experience at a start-up, agency, or client-side marketing org, with a preference in the consumer internet space of travel, design, technology, or lifestyle.
• A passion for creative excellence and craft in storytelling through multiple media types, both emerging and traditional.
• Excellent written and oral communication, a keen visual sense, attention to detail, and the ability to simplify are key.
• Appetite for a fast-paced, collaborative environment and desire to constantly reassess and improve the work.
• Significant experience working closely with product, creative, growth marketing, and data analytics functions.
• Deep experience delivering globally integrated campaigns supported by brand, comms, media, and data strategy.

What you’ll be working on
As the Brand Marketing Manager, you will play a critical role in managing our client’s brand reputation and perception. Your responsibilities include driving the strategy, development, enhancement, and execution of brand marketing programs and campaigns across multiple channels. You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying, and campaign execution. You will collaborate closely with key stakeholders across Supply, Engineering, Legal, and Creative to bring to life great marketing campaigns that tell the world about HotelTonight. The ideal candidate will have a combination of strong marketing experience, project management, and campaign execution skills. In this role, you will be managing external agency partners.
Responsibilities

• Develop global marketing plans for the greatest business and brand impact in accordance with consumer understanding; seasonality maximized earned media, community engagement, and brand health metrics.
• Work with finance and operations on budget forecasting and actualizing, ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.
• Collaborate across functions and markets to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social/influencer, digital, partnerships, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal and relevant for our audience.
• Manage analytics and reporting for brand health and marketing activities, working closely with internal marketing, FP&A, and marketing analytic teams.
• Execute campaign buys and optimizations across multiple platforms, including Youtube, Facebook/Instagram, TikTok, Snap, etc.
• Partner closely with the internal creative team and external partners to foster a collaboration that delivers high-quality, impactful creative work
• Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.

Apply Now!
Braintrust Job ID: 6631
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.