Brand Marketing Coordinator (Freelance)

The Team

With uncompromising spirit, methodical attention to detail, and the curiosity and courage to push beyond the ordinary, our team defies boundaries, breaks taboos and shatters stereotypes. We are looking for someone to join our team in this relentless pursuit of excellence as a Freelance Coordinator, Brand Marketing.

The Job

Located in New York, the HBO and Warner Bros. TV Brand Marketing team is looking for a freelance brand coordinator to support the development and execution of innovative, brand-focused consumer marketing campaigns that drive awareness and affinity for HBO, Warner Bros. TV & Max International. The ideal candidate is creatively savvy and is up to date on the latest trends and technology. A team player, this person will have a collaborative working style with an enthusiasm for making connections with both co-workers and consumers, a strong sense of ownership and personal responsibility, and the desire to defy expectations.

The Daily

• Collaborate with cross-functional teams (Creative Services, Legal/Business Affairs, Social Marketing, Originals Marketing, etc.) as well as multiple external agencies to drive integrated marketing programs with results that deliver against key brand metrics.
• Support the global positioning and identity of three different areas of the business – the HBO brand, Warner Bros. TV, and the international roll-out and support of the Max streaming platform – ultimately bringing these brands to life via multi-faceted campaigns and activations.
• Support the HBO/Max College ambassador program to inform youth marketing strategy and execute on-campus brand events.
• Assist in the development and execution of creative global marketing materials that support the team’s key brands (HBO, Warner Bros. TV, Max Int’l) from the briefing process to production – spanning owned and operated platforms, off-channel, OOH and high-impact promotions (guerilla/viral marketing, event sponsorships/partnerships).
• Manage production schedules and timelines, budget/expenses, meeting agendas and recap notes.

The Essentials

• You have the ability to manage multiple time-sensitive projects simultaneously
• You demonstrate strong interpersonal skills to communicate and build relationships with all levels in the organization
• You have an insatiable curiosity for understanding consumer behavior
• You are detail-oriented and deadline sensitive
• You proactively solve problems and get things done with a positive attitude
• You are a master deck builder with a proficiency in Google & Microsoft Suite
• You are passionate about advertising creative and working with creative teams
• You are a pop culture and entertainment junkie
• You have 1-2 years of marketing experience for a premium brand or an advertising agency (entertainment industry experience preferred)
• You possess excellentwritten/oral communication skills
• You are an organizational wizard, capable of transforming chaotic situations into structured and efficient processes through innovative methodologies, meticulous planning, and a keen eye for detail
• You are constantly thinking about ways to grab people’s attention in the digital world and through IRL stunts
• You stay up-to-date on new media tools, best practices and changes in brand advertising