Regional Sales Director - Mid-Atlantic

**THIS IS NOT A JOB AT FORCEBRANDS**

*Must have spirits experience

*Must be based in NJ

JOB DESCRIPTION

The Mid-Atlantic Regional Sales Manager will be responsible for delivering market revenue, volume and brand development goals via the execution of company on-and off-premise strategic initiatives in New Jersey, Delaware, Maryland & Washington DC. The successful candidate will lead, direct, train and manage local distributor sales teams as well as lead and manage all state Chain and Independent route-to-market strategies. Additionally, this individual will execute at the field level in on- and off-premise accounts and will require the ability to evaluate, implement and execute key brand programs to accelerate sales. This position will report directly to the Chief Sales Officer and has the potential for growth and promotion within the organization.

POSITION RESPONSIBILITIES:

• Training distributor salespeople, observing competitive market activity and evaluating distributor execution against our initiatives
• Provide weekly market activity report to leadership, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
• Manage key functions and activities in the market area including distributor pricing models, incentive tracking, auditing billbacks and verifying distribution at on-and off- premise accounts
• Execute product seminars at accounts, with the distributor sales teams and third-party partners
• Stay informed of customer and consumer trends
• Review programs and execution updates with distributor management
• Meet with key off-premise accounts within assigned area to develop strong working relationships
• Managing distributors on a day-to-day basis to deliver volume and financial budgets, adherence to brand policies, hitting distribution & merchandising objectives and managing promotional activity
• Function as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activities
• Lead annual business planning process and monthly/quarterly performance reviews to include forecasting, inventory and programming confirmation/adjustments
• Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
• Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
• Maintain calendar of activities and promotions ensuring distributor and third-party agencies have successful communications
• Be visible at the distributor office, meeting with sales representatives and management to ensure a share of mind
• Align with key local events and partners and participate where the opportunity fits brand strategy, including execution of national initiatives in the local market

ROLE QUALIFICATIONS:

• Five plus (5+) years’ of work-related experience in distilled spirits/wine supplier industry
• Self-starter that is able to operate effectively across a range of ambiguous to structured environments. Must be able to effectively balance priorities and time to ensure that 80%+ of time is spent on in-market selling activities
• Good managerial and effective presentation skills
• Excellent people skills
• Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint