Product Marketing Specialist Jobs

Ōura is an award-winning and fast-growing startup that helps people make health a daily habit by using the Ōura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we’ve helped over one million people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking candidates who want to impact our journey.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life balance and ensure that our team members have what they need to do their best work — both in and out of the office.
This critical role will be responsible for creative strategy and product marketing efforts (messaging, positioning + go-to-market) for a number of products and features in our line-up. You're a proactive thinker, doer and creator who thrives in combining culture, creativity and data to help inspire cross-functional teams to cut through the noise and develop fresh concepts that move business results. A compelling storyteller and strategist, you will craft compelling product marketing messages that are built out of core human truths and resonate with our audience. This role is perfect for someone with 4+ years of agency brand planning / strategy experience who wants to move in-house to become a tech product marketer.
This role reports directly to the Senior Director / Head of Product Marketing.
This is a remote role but the candidate must be based in the United States. We work closely with our product partners in Finland, so an East Coast time zone would be preferable!

• Act as campaign lead for a number of marketing initiatives, and work cross-functionally with partners across Lifecycle, Creative, Social, PR, Growth and more to ensure we’re telling consistent stories across channels.
• Partner with the Growth team to test new messaging and understand what are the most compelling stories that drive interest and engagement in Oura
• Develop product positioning, messaging and value propositions to communicate Oura’s key differentiation in the marketplace through creating simple and compelling messages.
• Become an expert in our product features / user experience and a “go-to” resource for the rest of the marketing team.
• Help craft our web content strategy to ensure our web content and experience is meeting the needs of our customers, both current and future members.
• Use audience and data-driven insights to drive strategies and decisions that lead to world-class creative and customer experiences.
• Identify key customer journeys and appropriate messaging across our comms channels, in partnership with stakeholders including ecommerce, membership, customer support and customer insights.

Requirements
What you'll bring:

• Comfort leading strategic briefings and leading projects with multiple stakeholders
• Creative storytelling expertise, with the ability to distill complex product details into simple, comprehensible consumer stories
• Exceptional strategic thinking that’s consumer-first
• Strong writing, presentation and communication skills
• Creative brief excellence – set an example for clear, concise one-pagers!
• A natural instinct for staying on top of trends, cultural moments and conversations that Oura could tap into

Requirements:

• Experience in consumer insights would be an advantage
• 4+ years experience of relevant work experience in brand strategy, brand marketing or product marketing
• Experience with wearable technology would be an advantage
• Working across timezones including Finland and the US West Coast
• Comfort with occasional travel to Finland

Benefits
At Oura, we care about you and your well-being. Everyone at Oura gets a ring of their own, and we’re continually looking for ways to improve everyone’s health and add to our benefits!
What we offer:

• An Oura Ring of your own + employee discounts for friends & family
• Flexible working hours and remote working arrangements
• Amazing culture of collaborative and passionate coworkers
• 5 days paid sick leave, 4 days bereavement leave, 12 weeks paid parental leave
• $500 for initial WFH setup + $300 monthly wellness stipend
• $25 DoorDash credit every Friday for lunch
• Competitive salary and equity packages
• 20 days of PTO + 13 paid holidays + 8 days of flexible wellness time off
• Fertility benefits through Carrot Pro
• Health, dental, vision insurance, and mental health resources

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates’ pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
Region 1 $140,000-$148,000
Region 2 $133,000-$140,600
Region 3 $126,000- $133,200
Region 4 $120,000 -$125,800
A recruiter will be able to determine your region based on your US location.
Oura is proud to be an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, socioeconomic status, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.