Product Marketing Manager (East Coast)

US - Remote (East Coast)

We are seeking a talented and highly motivated Product Marketing Manager to join the Checkmarx team. You will play a key role in defining and executing the go-to-market (GTM) strategy for Checkmarx’s Application Security Testing (AST) portfolio, with global responsibility for positioning, messaging, and cross-functional alignment.

Responsibilities

• Establishing the unique value proposition for both API Security, DAST, and other products, with a clear understanding of the target markets and buyer personas
• Collaborating with the broader marketing team to launch new products and support integrated marketing campaigns to generate sales pipeline
• Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations
• Developing enablement materials to arm the sales team with strategies and competitive positioning that increase sales productivity and pipeline conversion
• Developing product positioning, messaging, and marketing content that demonstrates clear differentiation compared to competitors
• Building and executing go-to-market plans across different functional groups, including product management, marketing, and sales, to support both product portfolio and portfolio cross-sell/upsell goals across both existing and net-new customers

Required Qualifications

• Enterprise software experience, working at B2B technology companies selling into large enterprises, with a multi-product portfolio or a platform
• Bachelor’s degree in Engineering, IT, or Business, or equivalent B2B software experience
• 5+ years in product marketing or equivalent experience

Desired Qualifications

• Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
• Industry knowledge of cloud infrastructure, software development, and/or cybersecurity
• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences
• Intellectual curiosity with the desire and ability to understand complex technical concepts
• Compelling storyteller with the ability to create product stories that resonate with and win over diverse audiences, including C-level, security teams, and developers
• Strong technical aptitude in security- and/or software-related technologies and proven ability to establish credibility with product management, technical pre-sales, and customers
• Highly motivated, collaborative, and hungry to win!
• Able to design and articulate a strategy that considers and wins over internal stakeholders with different and sometimes competing priorities

WHAT WE HAVE TO OFFER

• Culture of community and opportunity to work in a growing organization
• Competitive salary
• Medical, dental, vision, 401(K) and additional incentives
• Training and educational opportunities
• Room for career growth and professional development

Checkmarx offers a great work environment, professional development, challenging careers, and competitive compensation. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law. Checkmarx will only employ those who are legally authorized to work in the United States for this opening.