Press Release Writer (Volunteer)

Press Release Writer (Volunteer)

JOB SUMMARY

Random Acts, a global nonprofit organization dedicated to promoting kindness and compassion around the world, is seeking a talented and experienced Press Release Writer to join our team. As a Press Release Writer, you will play a crucial role in effectively communicating our mission, projects, and achievements to the media and the public. This is a remote position, allowing you to work from anywhere with a reliable internet connection.

RESPONSIBILITIES

Create engaging, persuasive, and newsworthy press releases that effectively convey the goals, activities, and impact of Random Acts to target audiences, including journalists, media outlets, and the general public

Conduct thorough research to gather accurate and up-to-date information about Random Acts' projects, initiatives, and events. Ensure that all facts, data, and statements in press releases are verified and reliable.

Collaborate with various teams within Random Acts, including leadership, digital marketing, internal communications, and event departments to collect relevant information and insights necessary for crafting impactful press releases.

Follow the organization's style guidelines to maintain consistent branding and tone of voice across all press releases, ensuring alignment with Random Acts' values and messaging.

Assist in developing a comprehensive press release distribution strategy, including identifying appropriate media contacts, creating media lists, and managing media relations to maximize coverage and impact.

Implement best practices for optimizing press releases for search engines and online platforms, ensuring increased visibility and discoverability of Random Acts' news and updates.

Review and edit press releases for accuracy, clarity, grammar, punctuation, and adherence to Random Acts' guidelines and standards.

Work closely with the Writing and Digital marketing team to manage and align promotional calendars with editorial production

Ensure that both theMessaging Manager and the Digital Marketing Manager are promptly updated about any substantial issues that pose a threat to the organization's welfare and wellbeing.

Participate in scheduled staff and department meetings

Identify DEI&B (Diversity, Equity, Inclusion, & Belonging) needs in Writing assignments

DESIRED QUALIFICATIONS AND SKILLS

Bachelor's degree in journalism, communications, public relations, or a related field (or equivalent experience)

1-2 years experience as a press release writer, preferably in the nonprofit sector

Exceptional writing, editing, and proofreading skills, with a keen eye for detail

Possess a solid understanding of PR principles, news values, and media relations

Proficiency in using press release distribution tools and platforms

Familiarity with SEO and content optimization techniques

Ability to work independently, manage multiple projects, and consistently deliver on time.

Excellent research and fact-checking abilities

Outstanding verbal and written communication skills

Passion for nonprofit work and alignment with Random Acts' mission and values

Flexible work schedule to accommodate projects, evening and weekend meetings

Able to commit a minimum of 3-4 hours per week to Random Acts activities

Note: This job description is intended to provide a general overview of the requirements of the position. It is not an exhaustive list of all duties, responsibilities, and qualifications. Random Acts reserves the right to amend and change responsibilities to meet organizational needs as necessary.

This role requires remote working. Applicants must have regular and reliable access to the internet, as well as the motivation to dedicate their time to the organization.

Random Acts is committed to a diverse and inclusive workplace. Random Acts is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

If you are interested in this position, please read the job description carefully before applying for this volunteer role. You must include a resume when applying for this position.