Marketing Specialist (Social Media And Writing)

What We’re Looking For

Baylor University is seeking a full time Marketing Specialist. As the Marketing specialist you will manage and lead the social media accounts including answering comments, writing features, stories, and announcements for the Hankamer School of Business Communication and Marketing. Additionally, the successful candidate will demonstrate the following:

• Understanding of the needs of a diverse student population within a Christian higher education setting and an openness to cultural humility.
• Ability to collaborate with people at all levels inside and outside the organization through influence and excellent communication to achieve desired results
• Familiarity with AP style
• Proficiency in collecting and analyzing social media analytics
• Excellent writing skills
• Excellent understanding of social media platforms and audiences, as well as measurements and analytics
• Ability to thrive on deadlines
• Be successful communicating and interacting with all campus populations including students, faculty, and staff.

A bachelor’s degree in journalism, public relations, communications, marketing or related field, two to four years of relevant work experience, and an active Christian faith are required. Applicants must be currently authorized to work in the United States on a full-time basis.

What You Will Do

• Ability to comply with University policies
• Develop and produce graphics, photos and brief videos for social media
• Monitor analytics and effectiveness of social media activity, including engagement measurements, providing regular reports to direct supervisor
• Perform all other duties as assigned to support Baylor’s mission
• Provide coordination and guidance to HSB departments, centers and institutes for social media campaigns, activities and audience engagement
• Write features, stories and announcements for use in publications, websites, newsletters and social media
• Maintain regular and punctual attendance
• Manage and lead social media accounts for Hankamer School of Business and MBA programs, including monitoring and answering comments and inquiries on social media platforms, and management of a social media calendar
• Research and utilize emerging social media platforms as appropriate

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Illuminate . Also, explore our great hometown of Waco and many opportunities to engage locally.