Marketing Specialist, Growth Lab

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of work experience in growth marketing, driving user acquisition, engagement and retention.

Preferred qualifications:

• Talent at building collaborative partnerships with product and marketing teams.
• Experience with mobile app go-to-market or product strategy.
• Experience with data, metrics, and A/B experiments.
• Distinctive problem solving, project management, analytical skills, and impeccable business judgment.
• Demonstrable experience with cross-functional collaboration across product, marketing, and engineering teams.

About The Job
In this role, you will be responsible for building a growth marketing community across functions and global product areas, driving impact for Google products, and encouraging data-driven marketing through experimentation and learning.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $133,000-$199,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities

• Preside over internal executive committees and lead Google-wide governance to ensure responsible growth for channel and protect the end user.
• Manage new feature creation and adoption of tools, processes, and platforms that support the web, in-app promotions, and CRM platforms.
• Generalize results from past campaigns into best-practices for growth marketing.
• Be the thought leader for growth marketing promos and customer relationship management (CRM) channels, driving best-practices across Google’s suite of apps, helping to set internal and industry standards.
• Create and lead training and certifications, and manage centralized resources Google-wide.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .