Marketing Manager, Social Media

CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team spirited and have a passion for modern design, then join the team as the Social Media Marketing Manager.
The Social Media Marketing Manager will be responsible for all of the CB2 social media platforms and their content and develop social media programs that will inspire our customers and further position the CB2 brand as a leader in our category.
This is an Individual contributing leader and a hybrid position based out of our Headquarters in Chicago, Illinois.
A day in the life as a Social Media Marketing Manager…

• Ownership of all CB2 Social Media platforms including Instagram, Pinterest, TikTok and the CB2 Blog
• Manage the social media content calendar, work collectively with Marketing/PR, Merchandising and eCommerce to update the most current information
• Serve as the “Editor-in-Chief” for the CB2 blog by planning all content and maintaining relationships with on brand influencers and bloggers
• Partner with Crative team on content curation and development
• Responsibility for expanding CB2 social media reach and maintaining favorable consumer sentiment
• Plan, create, post and monitor all social media content and work closely with the Marketing team to support campaigns
• Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
• Work in collaboration with other teams and agency partners to ensure initiatives have 360-degree support and alignment across all channels
• Serve as a liaison to demonstrate and provide case studies and training, as necessary, to individuals on how to leverage social media efforts in a positive association to the brand; contribute to social media corporate policies and best practices
• Maintain community management standards, moderation and escalation process to ensure design and communication are consistent with standards
• Monitor all social media platforms and respond/advise, as necessary
• Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
• Develop monthly reporting and optimization/implications and recommend areas for improvement and implement opportunities to show engagement and potential return on investment
• Oversee community management by moderating social media initiatives, scheduling content, be the voice of CB2 and escalate opportunities for thought leadership, engagement and crisis management to appropriate team members

What You’ll Bring To The Table…

• Experience developing and executing social media strategy, driving customer service engagement, managing reputation, engaging brand fans, expanding consumer loyalty, amplifying brand message and report meaningful metrics
• Integrate critical information from many diverse areas
• Experience partnering with agencies ensuring deadlines are met, creative/content briefs are submitted and actionable
• Think outside of the box and devise new ways to attract more customers
• Proactive, driven, creative leader with strong organizational and time-management skills, demonstrated ability to prioritize workload
• Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player

We’d love to hear from you if you have…

• Excellent communication skills; can present ideas clearly and concisely and in written/editorial form
• Experience tracking to budget, process invoicing and accruals
• Knowledge of one or more of the following types of tools - Spredfast, Radian6, CrimsenHexigon, BuddyMedia, Sprout, OfferPop
• 6+ years previous social media marketing experience; retail industry a huge plus
• Bachelor’s degree
• Excellent analytical skills; comfortable distilling data into insights/optimization opportunities
• Previous experience managing social media communities including moderation and content programming
• Strong attention to detail and expertise in managing/prioritizing multiple projects and campaigns in a fast-paced, nimble yet deadline-driven environment
• Background in Journalism/Editorial, Site Content Management, Web Development