Marketing Manager Global Brand Management

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You’ll Also Have Access To

• An excellent retirement savings plan with high employer contribution
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• Career development with an international company where you can grow the career you dream of.

The Opportunity

This position works out of Alameda, CA location in the Diabetes Care Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Marketing Manager, Global Brand Management you will work directly with cross functional teams within the organization to develop marketing programs and tools that will help champion and drive internal adoption of our brand foundations to provide a cohesive customer experience across all the different touchpoints.

What You’ll Work On

Responsible to operationalize the brand foundations internally across different teams

Own the development of resources that will guide internal teams on how to effectively bring to life the brand experience

Own the Visual ID of brand adoption across all the different teams

Work cross functionally to align key stakeholders, including legal, regulatory, compliance and commercial teams

Help teams adhere brand foundations in their team processes

Develop packaging and naming strategy in support of our brand foundations

Serve as a consultant for cross functional teams to help adhere to brand foundations in different initiatives

Partner with the product team to define the strategy and execution of brand elements of the FreeStyle products such as naming, packaging and icons

Partner with internal communication and events team to ensure alignment on brand representation Partner with Corporate Marketing to ensure alignment with the Abbott corporate brand

Reports directly to Brand Management and Operations Marketing director

Pay

The salary range for this position is 135,700 – 271,500K based on experience.

Required Qualifications

• Bachelors Degree required
• Six years marketing experience with a minimum of four years in product marketing

Preferred Qualifications

• Strong negotiation skills, with an emphasis on driving partner value
• Proven ability to build relationships and navigate complex, external organizations to identify internal champions and influence decision-makers
• Previous experience defining execution plans that connect with a larger strategic context
• Excellent contract review and management skills
• Needs to understand how to translate brand foundations like Purpose, Personality, Principles and Value Proposition into tactical executions for internal and external customers
• Experience partnering with different cross-functional teams across the organization
• Ability to context switch and ramp up quickly on new topics
• Strong collaborator who can build relationships across the organization
• 8+ years’ experience in brand marketing
• Experience working for customer experience, brand building centric companies
• Clear communication, structured thinking, organization, and project management skills

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between $135,700 – $271,500