Marketing Campaign Analyst Jobs

Marketing Campaign Analyst Job Summary

Are you looking to take your marketing job to the next level? We have an awesome opportunity with years of career growth ahead of you. As part of a marketing analytics team, responsible for working cross-functionally to collect data and develop analytic insights utilizing a variety of data sources. Imports, cleans, transforms, or manipulates data with the purpose of understanding or making conclusions from the data for decision making purposes. The successful candidate will have a broad background in marketing campaign performance analytics, inclusive of Direct Mail, Email and Media. Designs new methods and best practices for analysis and presentation of comparative data. Integrates knowledge of business and functional priorities. May lead teams or projects and shares expertise.

Marketing Campaign Analyst Core Responsibilities

• Responsible for Campaign list execution through Adobe Campaign (est. 25% of time)
• Acts as a subject matter expert in one or more data subject areas such as sales, call center, network operation and financial data.
• Participates in defining business intelligence requirements for projects and data requests.
• Works cross-functionally with HQ, Regions, Enterprise Business Intelligence, Marketing Strategy and Media teams.
• Support adhoc analytical project requests and marketing business performance reporting
• Creates technical documentation (internal).
• Other duties and responsibilities as assigned.
• Serves as a team leader within a work group or on cross-functional teams; accepts team lead stretch assignments. Leads discussions and presentations of results, recommendations and business insights to broader senior leadership team.
• Collaborates with both the analytic organization and its technology partners to define and publish complex data products.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Produces an often complex collection of reports, graphs, summaries and presentations that convey analytic results and align with business needs.
• Vets recommendations to determine viable options and provides business case to management.
• Designs new methods and best practices for analysis and presentation of comparative data.
• Participates in multiple enterprise wide projects by providing data analysis to project leaders.
• Formulates and tests hypotheses, weighs alternatives and determines appropriate recommendations for actionable insights. Creates and executes actionable test design.
• Lead the development of a measurement framework for Media performance analytics.
• Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct.
• Writes complex SQL to query large data platforms such as Teradata, SQL server, Oracle and Hadoop to obtain data necessary for analysis. Combines data as needed from disparate data sources to complete analysis.
• Provides training to and acts as technical resource and marketing analytics consultant for team members.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Marketing Campaign Analyst Qualifications

• Collaborate with the immediate and broader functional team to help provide holistic actionable insights. Delivering through cross-functional partnerships.
• 7-10 years of relative experience
• Demonstrated ability distilling disparate data sets into a cohesive narrative and communicating effectively to various audiences
• Advanced Power Point, Excel and Adobe Campaign
• Advanced Tableau
• Comparable analytic experience within a marketing environment, preferably in direct response
• Data mining,
• Demonstrated background in Media Marketing channel performance analytics and KPIs
• Executive story telling skills
• Adept at delivering infographics or distilling complex data into graphical presentations
• Bachelor's degree or equivalent education and experience
• Demonstrated leadership in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels)
• Configuration Management

• Strong Analytic and critical thinking skills
• Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics.
• Strong verbal and written communication skills
• Ability to execute marketing campaign lists through Adobe Campaign (CRM tool)
• Proficient in SQL to query large data platforms
• Ability to create and execute actionable test designs

GREAT PERKS AND BENEFITS:

• Paid training
• Competitive salary based on experience
• Tuition Reimbursement (where applicable)
• Discounts on Comcast/Xfinity Voice, OnDemand, and Personal Security Services (PSS)
• 401k available after 90 days
• Paid time-off (PTO), Paid vacation, flex time, and floating holidays; generous PTO package after first 90 days of employment
• Free Comcast/Xfinity courtesy services (cable, high speed internet, etc.)
• Benefit packages effective on day 1 - Eligible to enroll in medical, dental, vision

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Comcast in an EOE/Veterans/Disabled/LGBT employer

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

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