Marketing Data Specialist Jobs

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.

• You have the drive and desire to be a part of a future forward data enabled culture.
• You enjoy working on inclusive and collaborative teams with peers who are also passionate experts in their area of focus.
• You have interest, skills, or experience with innovative data solutions using modern platforms such as Databricks, AWS, Snowflake, etc.
• You have interest or experience in working with marketing, advertising, customer interaction/behavioral, and econometric data sets.

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!
As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.
You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

• Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
• Helps drive marketing action and results through the interpretation and application of data and research findings.
• Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods
• May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
• Assists with developing governance, documentation and training around new processes.
• Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
• Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
• Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
• Assists with multiple projects to develop business and data analysis to drive business objectives.
• Builds data visualization to support business needs.
• Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
• Helps facilitate business implementation planning sessions.
• Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
• Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.

#marketingSmoke-Free Iowa Statement: Nationwide Mutual Insurance Company, its affiliates and subsidiaries comply with the Iowa Smokefree Air Act. Smoking is prohibited in all enclosed areas on or around company premises as well as company issued vehicles. The company offers designated smoking areas in which smoking is permitted at each individual location. The Act prohibits retaliation for reporting complaints or violations. For more information on the Iowa Smokefree Air Act, individuals may contact the Smokefree Air Act Helpline at 888-944-2247.
For NY residents please review the following state law information: Notice of Employee Rights, Protections, and Obligations LS740 (ny.gov)Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.The national salary range for Specialist, Marketing Information Management : 73,500.00-152,000.00The expected starting salary range for Specialist, Marketing Information Management : 81,500.00 - 122,500.00