Marketing Coordinator / Jr. Manager

MARKETING COORDINATOR / JR. MANAGER

Support the Furtuna Skin team in building out a best-in-class digital community through social media and affiliate management. Also support the marketing team with campaign reporting, inventory budgeting and execution of events and activations as needed.

The candidate will be extremely passionate about identifying & building meaningful relationships with individuals that can grow with our brand reach through content creation, brand & product amplification, and conversions. The ideal candidate should be self-motivated, analytical, dependable, detail oriented and organized.

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ROLES & RESPONSIBILITIES

1. SOCIAL

Execute a strong community management process, ensuring every DM and comment is responded to, in verbiage in alignment with our brand voice, within 24 hours. Review tagged photos and engage with UGC, encouraging creators to continue their social relationship with us.

Conceptualize new ways to engage and expand brand and product awareness on Instagram, TikTok and YouTube.

Research, identify and manage outreach to influencers that authentically represent, reach, and engage with new and existing Furtuna skin customers across IG, TikTok and YouTube.

Track, analyze and produce insightful reports surrounding social media activity using tools like Dash Hudson to prove ROI and to advise on future optimizations of our strategy, KPIs and best practices.

Monitor and maintain strong understanding of activity from competitors and other aspirational brands to gauge trends and inspiration in a constantly changing landscape.

1. AFFILIATE

Support the Marketing Director to create an unparalleled experience for our affiliate community that supports their sustained excitement and engagement with our brand.

Grow the affiliate marketing program into a key brand and business driver, with measurable impact across reach, impressions, traffic and sales.

Support PR efforts in the affiliate space.

1. INVENTORY & PROCESS

Support overall product seeding strategy (inclusive and outside of the affiliate program), including maintaining seeding lists and managing product send-outs.

Manage monthly inventory allocation & support the Marketing Director in budget planning and P/L management.

1. MARKETING SUPPORT

Support Marketing Director with weekly reporting.

Prepare weekly agenda for team status meetings.

Event coordination assistance when necessary.

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QUALIFICATIONS

• Passionate about creating best-in-class experiences for both partners & our customers
• Experience using affiliate marketing platforms to identify and vet talent, and manage and measure campaigns
• Experience managing budgets and timelines
• BA/BS degree
• Detail-oriented, analytical, organized, self-motivated + dependable
• In-depth knowledge of social media channels and emerging platforms
• Proven track record of leading affiliate or social campaigns that have met and/or exceeded business goals
• Minimum 2-4 years experience in working in a social media, affiliate and brand marketing or similar role
• Experience with social media analytics, with a proven ability to convert data into actionable insights and recommendations that will positively impact the business