Marketing Associate, Brand & Partnerships

As the global leader and pioneer of the mobile webcomic format, WEBTOON has revolutionized the comics industry for comic fans and creators. Today, a diverse new generation of international comic artists have found a home on WEBTOON, where the company’s storytelling technology allows anyone to become a creator and build a global audience for their stories.

With a massive catalog of incredible digital comics from rising stars on WEBTOON CANVAS platform, and a growing roster of superstar WEBTOON Originals creators, there’s something for every type of comic fan on WEBTOON. With an average of 89+ million monthly active users, and WEBTOON adaptations on Netflix, HBO Max, and other screens around the world, WEBTOON’s passionate fandoms are the new face of pop culture. The company has worked with DC Comics, Marvel Entertainment, HYBE, and many more of the world’s biggest entertainment brands.

As a Marketing Associate, Brand & Partnerships, you’ll serve as a point person for executing key brand marketing and partnership initiatives at WEBTOON. These initiatives will range from developing brand and tentpole campaigns, to experiential activations, to partnership campaigns and promotions. This role will work closely with counterparts across the entire company to manage marketing campaign needs and timelines. You’ll be the go-to partner to all internal stakeholders to facilitate alignment across brand, digital, creative, production, editorial, publicity, and social. Additionally, you will work on the creation of brand content calendars, brand and content audits, assessment of marketing opportunities, and analyzing campaign performance.

Our ideal candidate should be obsessed with details, have an audience-first mindset, possess exceptional communication skills, and be excited about all things entertainment and media. We are looking for someone who loves to simplify complexity, thrives in a fast-paced environment, and who demonstrates strategic thinking and decision-making in the face of ambiguity.

This role reports to the Senior Manager, Marketing Campaigns & Partnerships.

Essential Duties

• Support the full life cycle for all marketing campaigns
• Work with internal and external creative teams on creating collateral and premiums for advertising and promotional use
• Develop creative briefs for internal creative teams and/or external partners to support marketing plans and perform creative reviews and proofreading of marketing content
• Act as an interdepartmental liaison as well as a point of content for external partnerships and agency relationships
• Shepherd all timelines, assets creation, materials delivery, results wrap-up reports and marketing presentations
• Oversee approval process internally and externally for marketing materials
• Supporting development and management of the marketing content calendar through informed insights, data, and optimization that delivers engaging content distributed across high-performing channels
• Help with the execution of experiential marketing activations including San Diego Comic-Con, New York Comic Con, Anime Expo, and other industry events
• Responsible for recapping meetings and communicating notes back to teams
• Providing admin support to the team and additional support to the necessary
• Perform internal and external market research as directed

Minimum Qualifications

• Media planning support skills
• Experienced top-notch collaborator
• A+ organizational and strategic planning approach
• Strong interest in and knowledge of popular culture and current trends that appeal to a youth audience
• Outstanding written and verbal communications skills
• Bachelor's from an accredited university
• Must be eligible to work in the United States
• 1+ year(s) experience in entertainment marketing
• A passion for entertainment and pop culture (comics, games, films, TV)
• Experience enforcing brand guidelines and standards

WEBTOON is owned by South Korea’s internet conglomerate Naver. In 2021, Naver acquired webnovel app Wattpad. The move aligned WEBTOON, the world’s largest digital comics platform, with Wattpad, the world’s leading webnovel platform. Together, these storytelling technology platforms reach a combined audience of 166 million people around the world.

Join us and work with some of the biggest artists, IP, and fandoms in comics!