Manager, Live Events Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

This position directs overall global marketing strategy for the Location Based Entertainment department across all Mattel and HIT brands.

What Your Impact Will Be

• Managing the $1MM+ Global Location Based Entertainment A&P budget (For North America, UK/Euromea, and APAC)
• Acting as the primary point of contact for partners and licensees, recommending marketing tactics and messaging for all advertising materials
• Developing paid, earned, and owned media campaigns; working with Mattel Media and other digital media agencies
• Working closely with Mattel business units (GBTs, eCommerce, DIG, Consumer Products, Content teams, etc.) as well as local subs globally (US, Canada, UK, EMEA and LATAM) to maximize opportunities for marketing support
• Leading digital marketing strategy, promotional tactics, and PR plans for all regional projects (both owned and licensed)
• Managing customer data collection strategy and activations, working with eCommerce and Legal teams on necessary requirements
• Spearheading special projects including Insights, Privacy, Legal trademark compliance, and internal brand requests
• Developing global strategy presentations to communicate updates with franchise leadership teams

What We’re Looking For

• 7+ years of digital marketing experience; preferably in the Live Entertainment space (lessened to 5yrs with an MBA)
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Proficient with analytics tools and data (CRM, Google Analytics, etc.), to pull actionable insights and recommendations
• Experience reaching moms and families with targeting marketing tactics preferred
• Strong collaborator and cross-functional communicator
• Entrepreneurial attitude; on-going passion to adjust marketing strategies to stay relevant and improve performance
• Project management; ability to supervise multiple projects and team members simultaneously

The annual base salary range for this position is between $96,000 and $144,000.

• This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.