L'oréal Travel Retail Americas, Fragrance Marketing Director

L'Oréal Travel Retail Americas, Marketing Director

Division: Business Unit 2

Brands: Yves Saint Laurent, Valentino, Gorgio Armani, Prada, Ralph Lauren, Diesel, Cacharel, Viktor & Rolf, Azzaro, Mugler fragrances and cosmetics

Location: Miami, Florida

WHO WE ARE

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

About Travel Retail

Travel Retail Americas oversees all Travel Retail operations across the Americas (over 900 points of sale) including airports, cruise ships, airlines, downtown duty-free stores, and border stores.

PROFILE

Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs.
• Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.).
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines.
• Define clear messages to present to top management and accompany the teams in the preparation of meetings - Build, develop and manage your team, train them and develop their marketing expertise and know-how.
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales) - Mobilize other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy.
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue).

• Influence the B-to-B strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material (service, advice, etc.)
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand- Translate the brand’s sense of purpose into a retail strategy for the country (services, advice, etc.)

JOB DESCRIPTION:

MARKET & CONSUMER INSIGHT

• Identifies market drivers.
• Translates trends and consumer knowledge into meaningful insights.

BRAND DEVELOPMENT

• Thinks brand strategy.
• Develops integrated campaigns that work.
• Imagines disruptive products & services.
• Integrates retail & shopper expertise.

ACTIVATION EXCELLENCE

• Integrates sustainable, business consciousness.
• Delivers excellence with agility and rigor.

COLLABORATIVE LEADERSHIP

• Shares & leverages best practices.
• Creates collaboration for bigger success.

TRAVEL %: 5%

LANGUAGES: English required. Spanish would be plus.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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