Register
Recruit Create CV
Unfortunately, this job posting is expired.
Don't worry, we can still help! Below, please find related information to help you with your job search.
Related keywords
Some similar recruitments
Director Of Ecommerce Jobs
Recruited by MarketPro 8 months ago Address Dayton, OH, United States
Director, Marketing & Events Jobs
Recruited by Birmingham Zoo Inc 9 months ago Address , Birmingham, 35223
L'oréal Travel Retail Americas, Fragrance Marketing Director
Recruited by L'Oreal 9 months ago Address , Miami
Marketing Director Jobs
Recruited by CleveMed (Cleveland Medical Devices Inc.) 10 months ago Address Cleveland, OH, United States
Director, Marketing Jobs
Recruited by The M.K. Morse Company 10 months ago Address Canton, OH, United States
Director, Ecommerce Jobs
Recruited by La Senza 11 months ago Address Columbus, Ohio Metropolitan Area, United States
Marketing Assistant - Charity Events
Recruited by Next Level Recruiting Inc 11 months ago Address Cincinnati, OH, United States
Director, Marketing Research Jobs
Recruited by Protective Life Corporation 11 months ago Address , Birmingham, Al
Marketing Coordinator - Events, Hospitality And Sports Marketing
Recruited by Brandt, Inc 1 year ago Address , Springfield, 62711, Il
Ecommerce Sales & Marketing Intern
Recruited by Wolverine Worldwide 1 year ago Address , Rockford, Mi
Director, Performance Marketing - Kay
Recruited by Signet Jewelers 1 year ago Address , Akron, Oh

Director, Marketing Jobs

Company

Warner Bros. Discovery
Address , Burbank, 91522, Ca
Employment type FULL_TIME
Salary $105,000 - $195,000 a year
Expires 2023-06-23
Posted at 1 year ago
Job Description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…
This position is responsible for strategically planning and executing marketing initiatives that drive revenue, subscriptions, and engagement across the DC Comics organization. The Director, Marketing is expected to be a strong, hands-on leader with an entrepreneurial mindset who can build and maintain strong working relationships with cross-functional partners, while leading a high-performing team in a fast-paced, high-growth environment.

Your Role Accountabilities…
  • Analyze consumer insights to improve understanding of comics fans to strengthen go-to-market retail plans, customer acquisition and retention efforts, and to drive growth of new and diverse audiences across physical and digital products.
  • Create executive-level presentations highlighting post-program analyses and benchmarking performance against KPIs, measuring the efficacy of marketing campaigns that will inform future programs and activations. Work with global publishing partners to incorporate key learnings into presentations.
  • Track annual marketing budget spending, ensuring maximized campaign effectiveness and CAC efficiencies.
  • Drive global alignment and execution of marketing strategies to ensure coordinated launches and maximum brand and business impact in concert with DC brand, franchise, PR, site, e-commerce, commercial retail, CRM, and social media teams.
  • Develop and execute impactful launch plans for DC Comics publications that continue with post-release campaigns in order to meet and exceed revenue and subscriber targets. Work closely with Brand & Creative, Sales, Communications, Editorial, Talent Management, Digital Product and Social teams to ensure alignment on marketing strategies across all release windows globally.
  • Influence creative strategy with creative briefs that provide clear guardrails and direction for the development of marketing materials and media assets for pre-release title amplification and post-release push.

Qualifications & Experience…
  • Bachelor’s Degree required, or equivalent experience.
  • Must have the ability to influence others, and drive for results in prioritized manner.
  • At least seven years of strategic and tactical experience in brand or product marketing, digital marketing, brand development, and marketing communications, preferably in entertainment, FMCG, or a media agency.
  • Knowledge of comics publishing strongly preferred, but not required.
  • Familiarity with Meta ads, Google ads, Google Analytics, SEO, with an emphasis on efficient spending to generate high ROI and low CAC.
  • Familiarity with email/online marketing platforms using SMS and CRM required.
  • Highly analytical and a strategic thinker.
  • Intermediate to Advanced knowledge of Microsoft Office software (Word, Excel, PowerPoint, and Outlook) required.
  • Experience evaluating and optimizing towards specific subscriber lifecycle KPIs (acquisition, engagement, retention).
  • Previous P&L management is a huge plus.
  • Ability to work effectively with senior level executives.
  • Collaborative/relationship builder (works with staff, peers, partners.)

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $105,000.00 - $195,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].