Key Account Manager, Large Format

Reporting to the Director of Key Accounts, Large Format, your main priorities are selling and implementing our strategy and programs to local large format key account chains (KA), and influencing the execution of programs through local decision makers (DMs). Main responsibilities include: managing local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within the chain); developing productive business relationships with your assigned accounts; and developing solutions that resonate with your customer needs while achieving our goals.

Responsibilities:

MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS

• Develop annual promotion schedule following BU and HQSG goals
• Evaluate return on investment before recommending specific POS or customized solutions
• Ensure all promotions are accompanied by POS and incremental displays
• Customizes sales pitches to achieve account goals while driving permanent displays
• Caution accounts of pricing and probe for future retail price plans changes
• Customizes presentations to better appeal to customer’s needs
• Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs
• Sell our Optimum Price program by using best practices and available tools
• Implement distribution on priority packages following HQSG (Headquarter Sales Group) recommendations
• Ensure all assigned key account schematics reflect Red Bull standards relative to flow and package mix
• Implement displays following HQSG channel guidelines

MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS

• Implement account programs through local DMs.
• Pursue incremental opportunities over-and-above programs
• Develop relationships with important decision-makers through business reviews and communication.
• Provide feedback to local DMs and Directors on any important developments, information, or successes
• Maintain point of local knowledge regarding accounts
• Participate in opportunities to build relationships and ‘wire’ accounts beyond buyer level

BUDGETS/ANNUAL PLANNING

• Constructs annual Customer Marketing Agreements and manages associated funds for all designated accounts on a weekly and monthly basis

BUSINESS ANALYSIS

• Perform post-promotion analysis following all promotions to evaluate the effectiveness
• Work with Category Analyst to evaluate return on investment with regards to ‘pay-for-space’ agreements and communicates insights to BU and HQSG

BUSINESS REVIEWS

• Conduct quarterly business reviews to update KA on business, channel competition, and opportunities.
• Provide Energy Insights that inspire change in promotion, price, or display practices

Experience:

1. 3+ years of sales experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
2. Experience using internal and external data sources (i.e. IRI, Nielsen)
3. Negotiation experience
4. Bachelor’s degree or equivalent work experience in lieu of degree
5. Must be fluent in English, additional language skills an advantage

Our Benefits

• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• 401k Match and Family Leave
• Comprehensive Medical, Dental and Vision Plans
• Plus Many More
• Tuition Reimbursement

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.