Head Of Consumer Offerings - Mercedes-Benz High Power Charging

Tasks
Position Title: Head of Consumer Offerings
Company: Mercedes-Benz High Power Charging NA
Location: NYC/ SF Bay Area
Introduction:
Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future. Mercedes-Benz is leading the charge by introducing a sophisticated electric vehicle charging network in North America – the first of its kind. This is your opportunity to be part of something that will have a lasting, positive impact on our planet.
As highly desirable as our Mercedes-Benz cars are today, they will be different going forward: greener, more efficient, and fully electric, making them even more desirable than they are today. But one thing will never change – the star. And the new star of the driving show is “charging”. With the transition to an electric-only mobility future, a seamless charging experience is essential for the overall electric driving experience and necessary for accelerating the electric transformation.
While other charging facilities are currently available in North America, the concept introduced by Mercedes-Benz will offer drivers something more. And not only for its customers, but also for customers driving other brands of vehicles.
Opportunity Profile:
Press release: Mercedes-Benz to launch global branded high-power charging network, starting in North America
We offer the opportunity for positive change in the world. You won’t feel like you are simply working in a job, but rather collaborating with others like yourself who believe in the future of electric mobility, sustainability, and ultimately, saving our planet. We take a collaborative approach that thrives on innovative ideas, dynamic skills, and diverse personal backgrounds.
Our collective aim is to improve peoples’ lives and to affect positive change in getting people from point A to B electrically and in an environmentally conscious manner. Together, we can bring people a truly enjoyable public high-power charging experience – state-of-the-art charging stations, seamless charging network and process, and the prospect of long-range electric driving with no anxiety.
We ensure a rewarding, empowering, and flexible way of working that speaks to your needs and your idea of personal and professional satisfaction. We demonstrate our trust in your abilities by placing our vision in your hands to reshape the way we drive and to make a significant change in the world that will be openly accepted by all stakeholders.
What You’ll do:
The Head of Consumer Offerings will be a key member of the High Power Charging NA leadership team, reporting directly to the Chief Executive Officer. In this pivotal role, you will be responsible for defining and shaping the EV charging consumer journey across dealerships, digital platforms, in-car interfaces, and charging sites, driving consumer offering logic and pricing strategies, and ensuring optimal utilization of the charging network to meet revenue targets. The Head of Consumer Offerings will be a highly collaborative role, owning the responsibility of imbuing the highest level of consumer experience for both the B2C customer, as well as B2B across the whole Mercedes-Benz High Power Charging group, including product, sales, marketing, and communications. The role will establish key customer satisfaction metrics, benchmark against competitors, and cultivate strategic partnerships to enhance the EV charging ecosystem's value proposition, ultimately contributing to Mercedes-Benz's pioneering role in sustainable and innovative electric mobility.
Key Responsibilities:

• Consumer Offering Logic and Pricing: Define and refine the consumer offerings for both B2C and B2B segments, ensuring they are attractive, competitive, and aligned with market trends. Set dynamic pricing structures to optimize network utilization while maximizing revenue.
• Network Utilization and Revenue Targets: Take ownership of charging network utilization, ensuring optimal usage across various locations and customer types. Develop and execute strategies to meet and exceed revenue targets associated with the network. Own forecast for utilization and work with finance team to track performance versus plan, including initiatives, investments, and subsequent budgets to increase utilization over time.
• Mercedes-Benz Dealership Engagement: Cultivate strong relationships with Mercedes-Benz dealerships to integrate EV charging offerings seamlessly into the overall customer experience. Collaborate with dealership networks to develop joint marketing and promotional initiatives that drive customer awareness and adoption of EV charging services. Identify and establish strategic partnerships with relevant industry stakeholders, technology providers, and service providers to enhance the value proposition of our EV charging network.
• Marketing and Communications: Collaborate closely with marketing and communications teams to develop compelling messaging, campaigns, and promotional activities that drive consumer engagement and brand loyalty.
• Market and Competitive Analysis: Stay current with EV charging industry trends, consumer preferences, and competitive landscape to inform decision-making and refine offerings. Conduct ongoing benchmarking activities to analyze competitor offerings and best-in-class practices in the EV charging industry. Leverage insights from benchmarking to identify opportunities for differentiation, innovation, and continuous improvement in our consumer offerings.
• Customer Engagement and Community Development: Build a strong and engaged EV charging community by creating programs, events, and initiatives that foster customer loyalty, encourage advocacy, and promote sustainable mobility.
• Consumer Journey Mapping: Develop a deep understanding of the end-to-end consumer journey, identifying touchpoints and opportunities to enhance customer experience, from initial awareness to post-charging engagement. Focus on creating a seamless, delightful, and market leading EV charging consumer journey for both Mercedes-Benz drivers, as well as other vehicle brands.
• B2B Development: Establish relationships with CPOs, OEMs, eMSPs and other strategic partners to secure new business and long-term agreements for the Company. Identify, create, and manage B2B partner relations with CPOs and eMSPs, including plug-and-charge partnerships, roaming strategies, and other business agreements with major accounts. Determine a B2B offering logic and set a pricing policy. Build lasting and strong relationships with partners and customers.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including product development, operations, sales, marketing, communications, and external affairs to align consumer offerings with business objectives and ensure seamless execution. Serve as main point person for collaboration with MBUSA and the larger dealership network.
• Key Customer Satisfaction and Engagement Metrics: Define and implement robust customer satisfaction and engagement metrics to measure the effectiveness of consumer offerings and identify areas for improvement. Establish a systematic process for collecting, analyzing, and acting on customer feedback to enhance the overall charging experience. Monitor key performance indicators (KPIs) related to customer satisfaction, usage patterns, and engagement, and use data-driven insights to refine strategies.
• End to End Customer Experience Ownership: Represent Mercedes-Benz High Power Charging to lead efforts to ensure a seamless and consistent customer experience across various touchpoints, including dealerships, digital platforms, in-car interfaces, and physical charging locations. Collaborate closely with cross-functional teams, including product and technology, to design and implement user-friendly interfaces, easy-to-navigate digital platforms, and intuitive in-car charging controls. Collaborate on overseeing the design and layout of charging sites to ensure they are user-friendly, safe, and reflect the Mercedes-Benz brand values.

Qualifications
Qualifications:

• Proven expertise in benchmarking and competitive analysis, staying abreast of industry trends and best practices to inform strategic decision-making.
• Exceptional leadership and communication skills, with the ability to inspire cross-functional teams, influence stakeholders, and lead the execution of complex initiatives.
• Bachelor's degree in Business, Marketing, or a related field. MBA or equivalent preferred.
• Strong financial acumen and experience managing budgets and project finances.
• Successful history of fostering strategic partnerships and collaborative relationships with external stakeholders to enhance product offerings and customer experiences.
• Extensive experience in collaborating directly with dealerships and/or car companies, demonstrating a deep understanding of their operations, customer interactions, and integration of offerings.
• A passion for sustainable mobility and electric vehicles, coupled with a forward-thinking mindset to navigate the evolving landscape of the EV charging industry.
• Fluency in conceiving of a UX driven product vision and clearly articulating it to partners and stakeholders, inspiring and influencing those stakeholders towards common goals and outcomes.
• Proven track record of successfully driving revenue growth and developing innovative consumer offerings that have enhanced customer engagement and satisfaction.
• Minimum of 10+ years of progressively responsible experience in senior marketing roles, consumer offering management, or product-related leadership positions within the automotive, ev charging, clean energy or related industries.
• Presence to interface with external stakeholders and customers alike, articulating ideas clearly and compellingly for those with less market background.
• Impeccable attention to detail, a commitment to excellence, and a results-driven approach to achieving organizational objectives.
• Strong problem-solving skills and the ability to navigate ambiguity, make informed decisions, and drive projects to successful completion.
• Strong analytical acumen with the ability to translate market insights into actionable strategies, leveraging data to refine consumer offerings and achieve business objectives.

Personality and Cultural Fit:
At Mercedes High Power Charging, we are not just an automotive industry leader; we are also trailblazing the future of electric mobility with the agility and spirit of a startup. As a startup within a renowned global brand, we embrace innovation, scrappiness, and a builder's mindset to revolutionize the electric vehicle charging landscape. We are looking for someone who can thrive in our dynamic and entrepreneurial environment, contributing their passion, adaptability, and comfort with ambiguity to drive our success.
Our fast-growing startup division within Mercedes requires employees who embody the following traits:

• Collaborative Spirit: Foster a culture of teamwork and work seamlessly with global teams.
• Builder's Mindset: Envision the big picture and lead the team in creating world-class EV charging solutions.
• Comfort in Ambiguity: Adapt and strategize effectively in a rapidly evolving industry.
• Scrappiness: Thrive in resource-constrained situations and find creative solutions.
• Startup Mentality: Embrace innovation, take calculated risks, and move swiftly to achieve breakthroughs.
• Passion for Sustainability: Share our commitment to a greener future and advancing clean energy initiatives.

Join Mercedes in pioneering the electric vehicle charging landscape and shaping the future of sustainable transportation. If you possess the skills, expertise, and ambition to lead product excellence, drive technological innovation, and coordinate with global teams effectively, we eagerly await your application.
Posting Statement:
Disclaimer: This position is for Head of Consumer Offerings of a new Mercedes-Benz entity currently known as Mercedes-Benz High Power Charging NA. Mercedes-Benz High Power Charging NA is currently being established as an employer. Since Mercedes-Benz High Power Charging NA is not yet able to hire employees, this position will temporarily be on the payroll of Mercedes-Benz Financial Services USA LLC. Once Mercedes-Benz High Power Charging NA is able to hire employees, this position will be transferred to Mercedes-Benz High Power Charging NA payroll.
Applicants must be legally authorized to work in the U.S. at the time of application. Relocation assistance will not be provided for this position.
Mercedes-Benz Financial Services is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
EEO/Minorities/Females/Disabled/Vets