Growth Marketing Director (Inbound/Organic)

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About The Role

We are looking for a strategic, data-driven marketer to own our Inbound Pipeline - a critical component of the company’s marketing funnel. In collaboration with a cross-functional marketing team, you will lead our comprehensive marketing strategy to attract and convert site traffic into leads; in collaboration with our Field Marketing and BDR teams, you will drive programs which nurture those leads across the buying journey to close. This is a results-focused role, with executive visibility and high cross-functional impact.

Successful candidates will have multi-disciplinary marketing experience building inbound/organic programs that drive full funnel growth (including CRO, SEO, digital strategy, etc.). They combine an analytical approach with creative experimentation to achieve outcomes, and you will enjoy this role if you like working with fast-paced teams, leading by influence, and having the autonomy to own your initiatives. This is a rare opportunity to grow a marketing function in a high-growth $Billion+ revenue company.

About The Role

• Report : Define and monitor all relevant KPIs for your business. Communicate with stakeholders on business performance and needs.
• Align : From concept through execution, you will partner and influence teams across Marketing and Sales.
• Own Outcomes : Deliver on a quarterly, global target for Inbound (organic) pipeline across all lifecycles of Cloudflare’s business (new logo, expansion and upsell).
• Execute : Implement programs in conjunction with dedicated teams. Examples include CRO experiments, keyword/meta tag optimizations, localized web improvements, and BDR sequence A/B tests. You’ll also provide business requirements for tools that support needs for customer engagement (e.g. chat, landing page builders etc.)
• Note: This role is initially for a senior level individual contributor in order to establish the function. Opportunity for direct and matrixed management exists as the functional roadmap is established by the Director.
• Develop Strategy : Work with your cross-functional partners to build the inbound/digital strategy and roadmap to achieve business outcomes -- including increased site traffic, improved MQL conversions, and pipeline growth. You’ll contribute to our organic search strategy, web experience, content strategy, etc. to produce outcomes.

About You

• Accountable : You drive business outcomes, not projects. You deliver on your commitments to your partners and teammates.
• Influential : You can get things done across organizations without directly owning all inputs. You know how to find the best ideas, garner support and drive alignment across a wide range of stakeholders.
• Analytical: You are data-driven in your approach to strategy development and can seamlessly manage testing at scale. You use numbers to define priorities and problem solving.
• Communicative : You have excellent communication and interpersonal skills to influence dispersed, internal stakeholders. You also have excellent copywriting and messaging skills to influence prospects and customers.

Requirements

• Proficient in Google suite (including Google Analytics) and SFDC; functional familiarity with HTML/CSS, Tableau & Google Search Console experience is beneficial.
• Track record of pipeline/revenue accountability and attainment in global, $billion organizations.
• B2B Enterprise SaaS experience targeting technical (CISO, CTO, etc.) buyers; Cybersecruity-specific industry experience a strong preference.
• Mastery of Marketing/Sales funnels, including MQL definition, handoff, and conversion optimization.
• Experience as a direct and/or indirect manager and in navigating cross-functional partnerships including Sales, BDR, Field Marketing/Demand Generation, Corporate Marketing, and WebDev.
• 15+ years functional Marketing experience including: Inbound, Digital, SEO/SEM, Demand Generation, CRO, and/or analytics.

Compensation

Compensation may be adjusted depending on work location.

• For New York City-based and California (excluding Bay Area) and Washington hires: Estimated annual salary of $ 176,000 - $ 215,000.
• For Colorado-based hires: Estimated annual salary of $ 157,000 - $ 191,000 .
• For Bay Area-based hires: Estimated annual salary of $ 185,000 - $ 226,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• On-demand mental health support and Employee Assistance Program
• Medical/Rx Insurance
• Commuter Spending Accounts
• Vision Insurance
• Global Travel Medical Insurance
• Fertility & Family Forming Benefits
• Flexible Spending Accounts
• Dental Insurance

Financial Benefits

• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Short and Long Term Disability Insurance
• Life & Accident Insurance

Time Off

• Leave programs, including parental, pregnancy health, medical, and bereavement leave
• Flexible paid time off covering vacation and sick leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.