Growth Hacker Lcm, Advisors Client Services

Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Growth Hacker LCM, Advisors Client Services
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.
Growth Hacker LCM, Advisors Client Services, Data & Services
Mastercard Data & Services provides cutting-edge data analysis and services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard’s rich data assets and in-house technologies to provide our clients with powerful strategic insights and recommendations. Mastercard Advisors work with a diverse global customer base across industries, from banking and payments to retail and finance.
The Advisors Client Services group has five specializations: Performance Analytics, Strategy & Transformation, Business Experimentation, Marketing and Project Management. Our Marketing consultants develop strategies and support implementation of marketing activities and engagements; evaluating and monitoring results and KPIs to drive performance. You will provide deep direct marketing expertise across channels, leveraging customer, behavioral and transactional data, defining tangible results to both the client and Mastercard.
Positions for these different specializations and levels are available in separate job postings. Please apply to the position that is best suited to your background and experience.
Roles and Responsibilities
Client Impact

• Propose and approve current/new digital communication formats, and new solutions/channels for media investment
• Manage day-to-day and make tactical decisions
• Make strategic decisions about the operation of performance desk in accordance with the business objectives defined and aligned to the desk
• Plan AB tests and evaluate results together with the desk team
• Lead the LCM performance desk, defining the operating strategy and aligning priorities, goals, trends etc.
• Identify opportunities and propose improvements in operation and changes in campaigns focused on growth and CPA control.
• Support the strategies through to execution and monitor the results of the operation, engage with the client contact to validate the strategy and present results
• Define and prioritize the development themes of each sprint with a focus on generating LCM results, especially on transactions, spending and consumer engagement

Team Collaboration & Culture

• Understanding of various marketing specializations and relationships between areas
• Lead on-the-job training, coaching, and mentorship to both direct and outside team members
• Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
• Guide team through complex problem solving to business-focused solutions and recommendations that drive client value
• Able to provide marketplace perspectives and insights
• Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels

Qualifications
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Specialist, Product Commercialization
Overview
Cyber & Intelligence Solutions (C&I) is focused on making Mastercard the safest, simplest, and smartest way to pay. As a key part of C&I, the Security & Cyber Innovation group is responsible for the innovation and development of security products that help to secure our ecosystem by identifying and mitigating threats from digital fraud, financial, cyber and systemic risk—all while ensuring a positive consumer experience. Within this group, the Product Commercialization team guides and enables effective execution of the product development and go-to-market strategies for more than 40 products, tailoring product development and commercialization guidance for every product initiative to ensure appropriate delivery of all commercialization requirements in alignment with Security & Cyber Innovation global and regional strategic priorities.
In This Role, You Will
Develop and demonstrate strategically segmented solution narratives and foundational sales processes to drive incremental product sales revenue in new and existing customer segments.

• Support the development of a structured, consultative, data-driven sales approach using strategically packaged security solution narratives for customers across Mastercard lines of business.
• Inform and enable effective sales support processes.
• Support the education and training of regional and customer-facing sales partners in using the strategically packaged solution narratives and sales enablement processes/materials with customers.

Position and elevate strategic, packaged and product narratives to save time and costs.

• Help to communicate and streamline product positioning and messaging throughout the organization, ensuring awareness, accuracy and consistency across all internal/external touchpoints.
• Assist in creation of global product narratives that facilitate the appropriate alignment and development of sales/marketing/RFPs, announcements/communications, training/reference documentation.
• Aid in market research in support of global product narratives.

All About You

• Strong organizational skills with the ability to learn quickly and multi-task across multiple projects concurrently in a fast-paced environment.
• Bachelor’s degree in business, marketing, finance, information systems or a related field.
• Ability to build strong, productive working relationships with internal stakeholders across various geographical and cross-functional disciplines (development, finance, legal, etc.).
• Excellent oral and written communication skills with the ability to communicate effectively across all layers of an organization.
• Basic understanding of product development and management principles and concepts is a plus.
• Basic understanding of the payments industry and the role security plays in payments is a plus.
• Solid experience developing and executing product narratives in product sales presentations, internal/external summaries, FAQs, case studies, sales training, infographics demos/videos and more. Strong Microsoft PowerPoint proficiency is required.
• Experience gathering and analyzing secondary market research.
• Familiarity with sales management and reporting tools.
• Solid analytical and problem-solving skills with superior attention to detail. Solid proficiency in Microsoft Excel is required; proficiency in database management principles is a plus.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

• Report any suspected information security violation or breach, and
• Ensure the confidentiality and integrity of the information being accessed;
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
• Abide by Mastercard’s security policies and practices;

NYC Salary Range: $92,400 - $142,800
Westchester County Salary Range: $88,550 - $136,850