Digital Marketing Strategist Jobs

At Arkadium our purpose is to have fun while creating fun - and that’s exactly what we’ve been doing for 20 years.
We’re the creators behind the world’s most-played games. From the Solitaire that came on your Windows machine, to hundreds of other games you’ve come to know and love - you can find our games on Arkadium.com, iOS, Android, and lots of other big sites worldwide.
As a proud Evergreen business our values of Fierce Drive, Positive Energy and Living Full Lives are the driving force behind how we run and the choices we make.
We’re privately held (aka stable and reasonable about growth), founder-led (aka passionate about our craft) and we consistently rank as a “Best Place to Work” (aka not your typical games company).
Interested in becoming an Arkadian? We’d love to hear from you.
Overview
Arkadium is seeking a Digital Marketing Strategist to join its marketing team. This is a robust marketing position for the marketer who enjoys wearing many hats. The ideal candidate will be revenue-motivated with strong strategic, analytical, and problem-solving skills. You are curious to go deep on user insights and develop and iterate on hypotheses to help drive consumer awareness, user acquisition, retention, and DAU/MAU. You will also drive marketing programs that support new products and/or features in partnership with various departments. In addition, you are excited to develop product positioning and build target personas and user journeys. You will be working in a highly collaborative, fast-paced environment across a portfolio of products, web, mobile web, and mobile.
The successful candidate will be a growth-minded person who is technical enough to understand data, campaign set-up, back-end analysis, and is able to quickly iterate on those learnings. You lean towards the quantitative but have a flair for the creative side too. You have a passion for and experience with Lifecycle marketing (including desktop and mobile app promotional channels and re-engagement mechanics), plus you enjoy and have fun playing games.
Responsibilities

• Present findings as part of the marketing team to the company on a regular basis
• Use CRM to create audience segments, funnels, targeting, and multi-variant testing
• Day-to-day lead contact with various vendors and freelancers
• Manage monthly benchmark reporting for the marketing team
• Create and execute strategically-driven and performance-based marketing campaigns that engage and grow and retain the player base by overseeing the tactical components
• Maintain a shared marketing calendar to ensure updates are effectively communicated and cross-functional teams have visibility into upcoming campaigns
• Collaborate with internal teams (I.e., Taxonomy/data requirements, design/copy, QA, etc.) to ensure the successful deployment of campaigns
• Track and report key campaign metrics and analyze learnings to inform future success for driving user acquisition strategies and retention opportunities
• Responsible for internal communication regarding industry news and updates
• Perform competitive analysis to identify and understand engagement and trends to help define ASO, new product ideation, game names, and more

Requirements

• Analytical mindset and a proven ability to make data-driven decisions
• Bachelor's degree in marketing or an equivalent combination of experience and education
• Excellent verbal and written skills, with the ability to communicate effectively at all levels of the organization, including external vendors
• You should have a passion for playing games and an interest in casual games
• Knowledge of various marketing mechanics, including email, banners, push notifications, in-app messages, pop-ups, social content
• Comfortable working in a high-volume marketing department supporting multiple projects
• Familiarity with organic and paid user acquisition techniques and campaign management
• If tools like Sprout, Figma, and Miro sound familiar onboarding will be a breeze
• 3-5+ years of digital marketing experience (PC and mobile), gaming industry preferred
• Experience with Leanplum, Braze, and/or Amplitude is a HUGE plus
• A mobile-first mindset with experience in marketing content within the App Store, Google Play Store, Facebook, and various ad networks
• Adept at writing impactful copy and directing creative across various touch points
• A good team player, a fast learner, and open to changes
• Self-motivated, detail-oriented, independent, organized, and proactive; highly responsive, flexible, and adaptable.

Benefits

• Meaningful supplemental health insurance (medical, dental & vision plans)
• Additional budget for conferences you are interested in
• Competitive compensation with structured performance and career development check-ins
• The annual base salary range for this role is $80,000 to $100,000. Final salary will be determined by the candidate’s experience, knowledge/skills and location. Salary reflected does not include equity or variable pay, where applicable.
• A unique culture of transparency, true teamwork and fun
• Personal development budget to fuel your passions and desire to learn (Arkadians are taking classes in not only Excel and leadership, but also interior design and even swimming!)
• Summer Fridays where we end work earlier on Fridays between Memorial Day and Labor Day
• Time off from Christmas Eve through New Year's Day so we can all enjoy the holidays