Director, Social Media & Public Relations

Overview

The Director, Social Media & Public Relations of the AFFL willbe based in one of the four key markets (Dallas, Boston, Nashville and Las Vegas) and will be responsible for brand stewardship, creative direction, content strategy and local media relations.This Director will be responsible for developing unique content in an effort to inspire and grow the fanbase while nurturing the League brand throughout the community. This Director will collaborate closely with League marketing, corporate partnership, and ticket sales teams to support revenue-driving initiatives. This Director will be responsible for planning and executing local communications plans to ensure people care about the AFFL, its players, coaches, and teams.

Duties and Responsibilities

Specific duties include, but are not limited to:

• Write media advisories and pitches to be sent to local media.
• Establish and manage strong relationships with the social media platforms to unlock collaboration opportunities, learn best practices, and fast-track crisis elevation.
• Identify opportunities and trends within the social media space. Stay up to speed on consumer insights, trends, and social media/global marketing strategies to produce successful and integrated campaigns.
• Focus on executing a smart, robust content strategy that combines social media, videography, photography, as well as design, including the management of a League-wide content calendar that helps build the AFFL brand as appropriate and catered to each distribution channel.
• Develop, lead, and execute the AFFL’s social media strategy to grow and engage a passionate fan base, build the AFFL brand, and drive business growth.
• Create and maintain a comprehensive content calendar across the full suite of AFFL league social channels to engage fans via game coverage, League news, marketing, and commercial partnership campaigns.
• Monitor social engagement and community sentiment by listening across multiple social platforms and distribute as appropriate.
• Establish, track, and assure adherence to budgets, schedules, campaigns, and marketing objectives.
• Oversee the management, creative direction, and execution of the AFFL League social media channels, including creation of social content, platform partnerships, and ecosystem-wide social media support.
• Monitor and distribute key game notes and stat packages to be distributed internally.
• Other duties/responsibilities as assigned.
• Monitor, distribute and track KPIs for any local, regional, and national media coverage and interviews.
• Recruit, manage and lead the AFFL HQ Social Media team, including local freelancers.
• Responsible for identifying and distributing potential critical issues that may arise from media coverage.
• Coordinate with the digital analytics team on reporting of social media KPIs and insights to measure campaign effectiveness, uncover actionable insights, and identify areas of opportunity.
• Direct and implement all aspects of League creative and brand campaigns ensuring consistency across all content and distribution channels.
• Create and execute effective local in-market communications plans that support the overarching strategic approach and unique storylines to generate local media coverage by outlets and platforms.
• Develop relationships with team and coaches to understand unique on and off the field stories that could be told locally in-market.
• Maintain and build solid sports contacts at national, regional, and local broadcast, print and online media outlets, and unearth storytelling opportunities with these outlets.
• Keep abreast of AFFL products, flag football stories and sports industry trends and distribute as appropriate.