Director Of Strategy & Inclusion

At PACO COLLECTIVE, we build brands. Brands that breathe inclusivity and diversity. Brands that live, experience, and connect with the audiences that they serve. Because our mission is to create work that’s not only relevant to the various cultures that we are a part of, but work that also helps strengthen our communities, while reinventing the consumer experience to create change that really matters. And the way we are going to accomplish this is by challenging the status quo, the way we think, and the way we do things, over, and over again. That’s our way.

We are a collective of creators, thinkers, and strategists; made up of people from all backgrounds and cultures working together to harness creativity, culture and innovation to drive value for our clients while having fun doing it. A place where we value our people above anything else, where we embrace free thinking and the opportunity to make mistakes and learn from it. A place that values the constant pursuit of creating the possible and the impossible. Because we are all one, and as one we move forward.

Position Summary:

The Director of Strategy is responsible for leading the integrated insights and strategic planning department in a way consistent with the agency’s goal of bringing a strong analytical foundation to uncover fresh and innovative insights/business opportunities as well as inspiring creative ideas.

The position will have three (3) primary functions:

1. Lead the strategic planning department by providing top notch consumer-driven ideas
2. Collaborate with the new business head to pitch and win new business
3. Provide thought leadership to establish the agency as a best-in-class Inclusive marketing agency

Essential Functions:

• Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects. Complete this within the agency’s planning process but enhance the process through proprietary planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process.
• Partner with creative and account management peers to develop disruptive ideas at all points of customer contact.
• Actively support new business activity with CEO/Business Development Manager.
• Collaborate with senior clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough marketing, and consumer analyses.
• Oversee and complete all administrative responsibilities required for department heads by the agency.
• Continue to stay on top of new media, marketing and digital trends and applicability/impact to client’s business.
• Orchestrate all brand planning, strategic planning and analytical activity for all accounts within the agency. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business.
• Demonstrate an in-depth knowledge of an increasingly diverse consumer landscape. Exhibit the ability to harness qualitative and quantitative insights to drive creative thinking.

Required Education and Experience:

• Marketing background and strong analytical capabilities a must.
• Impeccable presentation skills with keen ability to create buy-in and collaboration.
• Minimum of ten plus (10+)years’ experience in planning, strategy and related communications experience.
• Must thrive in an entrepreneurial setting.
• Proven leadership abilities and experience managing a team.
• Proven track record in qualitative and quantitative research planning.
• Ability to think creatively and evidence success in developing brands and delivering them to market.
• Bachelor’s Degree in Business, Advertising or Marketing preferred. Master’s Degree a plus.

-Strong verbal and written communication skills.

· -Extremely organized.

• Highly-honed interpersonal skills.

PACO Perks

• Health Insurance
• Flex time / remote work schedules
• Unlimited PTO
• Dental and Vision Insurance, 100% covered for employee only
• We close shop at 2pm on Fridays. Every Friday. Not just during the summer!
• Flex time during Christmas holidays (average 5 additional paid days off)
• PACO outings, movie days, lunches, happy hours, and volunteer days (PACommunity)
• Amazing PACO office space in the Ukrainian Village neighborhood
• Dogs (or whatever animal is your pet, except lions) at work
• Employee Assistance Program (EAP)
• Voluntary Life Insurance, Short-Term Disability, Long-Term Disability
• 401K match up to 4%
• 15 Paid holidays
• Professional Development Allowance
• Phone allowance