Director Customer Communications & Digital Strategy - Hybrid/Remote

Company Description

Hybrid Schedule 60/40 - (Work Remote and Onsite)

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

• Developing effective short-term & long-term omni-channel programs to achieve both business unit and customer-specific goals and providing day-to-day services in content, communications, website management, social media marketing, SEO, SEM and CRM/B2B
• Drive greater adoption of Digital Tools that impact the customer journey through data-driven analytics
• Ensure evolution of a robust value proposition to drive user network scaling and revenue pull through efficiency
• Create and develop the brand narrative and voice through storytelling, compelling creative, partnerships, and more. Ensure articulation of desired image, position and messaging
• Develop, implement and measure Bosch AA-NA user marketing strategies, partnering with the business units, category teams, and sales teams to integrate and align the brand positioning and key brand funnel goals
• Responsible for all Digital Offers (websites, social and digital marketing channels), with full product oversight and dedicated head count for digital projects - Product Owners, Developers & Administrators. Manage internal and external teams that develop services for our digital solutions with a clear UX perspective.
• B2B & B2C Digital Development: Drive digital transformation for our sales teams, distribution partners and business users including implementing an actionable content strategy for sustainable governance with a content-first approach driving business value and crafting differentiated approaches for our users
• Align with marketing, channel, sales, digital, and service teams to provide a superior customer experience across online and offline touchpoints at a Customer and User capacity
• Optimize third party application architecture (MarTech) that govern processes, deliver data, research innovations, handle commerce and consolidate customer experiences. (Khoros, Price Spider, Channel Advisor, Brandwatch, Hive9, Airtable, Adobe,etc.)
• Manage multi-location teams based in Oakbrook (IL), Owatonna (MN) & Plymouth (MI).
• Stewardship for Demand generation - ‘Push to Pull’ across user related marketing concepts (eXtra Loyalty program and Modules banner program)
• This includes understanding customer, user and project-specific strategy to produce high-level and customer & user-focused deliverables
• Advertising and marketing management of internal and approved external agency resources. Manage AOR for all yearly recurring campaigns as well as new creative strategies. This includes responsibility of TV ad shootings and other content developments
• Own the marketing calendar across brand initiatives and product launches, ensuring GTM strategies are meeting business objectives and nurturing the brand:

Qualifications

Bachelor’s Degree in Marketing, Communications or Similar Business Focus required; Masters or MBA (Communications, Data) preferred

7+ Years of Experience related to:

• Building, developing and running integrated, data-driven offline/online marketing campaigns.
• Planning and executing multiple marketing programs, including budget management with inside teams and outside vendors.
• Managing teams, campaigns, and programs.
• Team building and strategic leadership with an ability to communicate at all levels.

Must have a high degree of digital and technology skills in a sales & marketing environment; adept with numbers and have the ability to analyze digital data to create a digital marketing strategy.

Seeking a highly organized team player with strong creative, strategic, analytical & interpersonal skills, with the ability to manage multiple employee marketing specialties & skill levels within a fast-paced environment.

This role requires a balanced, strategic and tactical thinker comfortable with presentations, problem-solving, analytical-thinking, and budget management.

Competent understanding of ROI analysis.

Cross-organizational as well as cross-functional collaboration with the ability to influence peers across teams, locations & hierarchies.

Additional Information

Comprehensive Benefit Offering – All benefits are effective DAY 1!

• Medical, Dental & Vision
• Tuition Assistance
• Long and Short Term Disability
• Paid Time Off & Holidays
• Life and Supplement Life
• 401K – with generous company match
• Associate Discounts on Bosch products like home appliances, power tools, thermal products like tank-less water heaters and more
• Annual bonuses
• In addition to 401K, additional retirement benefit 100% company paid
• Paid Volunteer Time

https://www.bosch.us/careers/why-bosch/culture-and-benefits/

https://www.myboschbenefits.com/public/welcome

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization not available.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

All your information will be kept confidential according to EEO guidelines.

By choice, we are committed to a diverse workforce-EOE/Protected Veteran/Disabled