Director Of Marketing Jobs

Marketing The Director of Marketing will lead a team of marketers to execute marketing programs and drive overall growth and success through strategic planning and execution of brand-building and consumer-focused campaigns. This is a unique role in marketing, as it not only delivers against mission awareness and brand reputation but also must work cross-functionally to drive revenue and business results that fund our mission. They are a strategic, creative, and entrepreneurial marketing leader. This person will take on a variety of responsibilities and play a leadership role on the marketing team. Specific responsibilities include new external communication strategy & execution, paid digital media advertising, promotional programs, industry/market analysis, and vendor management.

The Director of Marketing will promote a positive work environment that celebrates our vision, mission and core values in every action and interaction with team members, donors, customers, management and persons served.

• Leverage insights to drive and support marketing efforts and campaigns.
• Works with team members to track campaign success using performance data related to email campaigns, digital advertising, website engagement, earned media, internal team member engagement, survey outcomes and other metrics.
• Identify short- and long-term resource needs, including the development and management of the annual marketing budget.
• Collaborates across departments to meet marketing demands as well as to provide strategic counsel to leaders.
• Analyzes and reports on the effectiveness of campaigns and recommends next steps for improving outcomes; uses this data to inform immediate and future strategies and tactics.
• Develop, execute and measure marketing campaigns and branding strategies to deliver against key business objectives of driving mission awareness, revenue & donations, and career solutions pipeline.
• Leads the marketing department by managing integrated initiatives across in-store, promotional, advertising, social media, and earned media communications channels.
• Manages the marketing team by providing direct coaching, mentorship and support.
• Other duties as assigned by management.
• Manages the True Blue Rewards loyalty program communications activities and strategies.
• Plans and executes content and paid media campaigns to support the marketing plan/goals.
• Stays abreast of industry trends and best practices and seeks ongoing professional development to stay current.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.

• Bachelor’s degree in Marketing, Advertising, Business or related area is required.

• At least 8-10 years of experience in a marketing, brand management or advertising management role.

• Ability to work collaboratively with all stakeholders – creative, media, retail goods, mission services, and agency partners.
• Ability to build consensus and influence leadership.
• Experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements.
• Excellent written and oral communications skills.
• Ability to conduct market research and present reports.
• Strong leadership and team management skills.
• Management and talent development experience.
• Extensive knowledge of all marketing media including digital, paid, and social media campaigns and analytics.
• Experience in leading brand marketing strategies and integrated marketing plans independently or with the support of an outside agency.
• Advanced understanding of customized, culturally sensitive marketing campaigns and review process.

• Agency experience (client or agency side) is preferred but not required.
• MBA preferred, but not required.
• Marketing analytics and/or loyalty program oversight experience a plus but not required.