Search Marketing Analyst Jobs

The Analyst, Search & Affiliate is responsible for maximizing the digital return on investment, increase traffic and grow customership for the paid search, SEO & affiliate channels focusing in on budget management and overall strategy to drive topline success.

Specifically, this position will:

• Be accountable for leading day-to-day with agency and vendor partners

o Own strategy and day-to-day management of Search & Affiliate channels partnering closely with vendor (Google, Conductor) and agency to drive program innovation

o Manage budget projections, planning and forecasts as well as support invoice management

• Triangulate and translate business objectives into tangible prioritized channel recommendations and provide insight and analysis back to the business on a weekly, monthly & quarterly cadence

• Showcase firm understanding of channel knowledge and be well-versed in channel platforms like Google Ads and Google Search Console with baseline understanding of analytics platforms such as Adobe and Datorama

• Collaborate effectively with cross-functional teams including analytics and finance

• 2-4 years of experience in Marketing, Advertising or related field

• Retail experience highly desirable

• Team player with great interpersonal skills; ability to foster relationships with internal & external teams

• Innovative mindset with intellectual curiosity

• Proficient in Excel and Powerpoint with ability to clearly explain business outcomes to leaders

• Ability to multitask and project manage key business priorities

• Ability to think analytically and innovatively, and change course if necessary, to achieve desired results

• Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines

• Proficiency in industry-standard tools such as Google Ads, Bing and Search Console