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Director Of Marketing Jobs
Company | Rogue Ales & Spirits |
Address | Oregon, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services |
Expires | 2023-08-02 |
Posted at | 10 months ago |
Rogue is an open, inclusive company committed to fostering a diverse, equitable workplace.
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Help develop and communicate our brand voice and attitude
- Develop and provide sales with the brand message, product stories and materials they need to sell
- Lead the execution of product and brand campaigns that drive growth
- Manage the marketing team to successfully meet goals
- Determine and implement advertising tactics and evaluate their success
- Work with the creative team to develop assets and content that support campaigns
- Monitor consumer reactions to our products, campaigns and our brand
- Develop innovative growth strategies
- Align the company around the brand's mission, voice, and path to success.
- 7+ years of work experience a leading marketing teams
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, social media, beverage products and beverage packaging.
- Excellent communication (Written/Verbal) and presentation skills.
- Excellent understanding of the full marketing mix including the online marketplace and online marketing.
- Analytical skills to forecast and identify trends and challenges.
- Experience setting and managing budgets.
- Excellent organizational and leadership skills.
- Degree in marketing, a related field, or equivalent experience.
- Creative thinker and writer with a knack for comedy and breaking down barriers.
- A true team leader that not only rallies the team to meet company goals but helps mentor team members to meet their individual career goals.
- Up to date with the latest trends and marketing best practices.
- Strong analytical skills, data driven thinking & highly creative with experience in identifying target audiences and devising campaigns that engage, inform and convert.
- Proactive and strategic thinker with the ability to dissect problems and identify solutions.
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