Director Of Marketing And Communications, Abrons Arts Center

Position Overview:

• Pay: Salaried; exempt; $72,000-$77,000
• Schedule: Typical schedule will be Monday through Friday from 10:00am - 6:00pm
• To be considered for this position, you must submit both a resume & a cover letter.
• Type: Regular, Full Time

Position Summary:

As the Director of Marketing & Communications you will lead the creative strategy and implementation of Abrons Arts Center’s marketing, communications, and public relations activities. You will direct the content creation, graphic design, print, digital, and street level marketing for the Arts Center’s presenting, arts education, and rental programs, with the goal of increasing awareness of the Arts Center’s activities on Lower East Side, within Henry Street Settlement programs, throughout New York City and the United States.

You will report to the Vice President of Visual and Performing Arts, manage a Communications and Marketing Manager and public relations consultant. You will collaborate with the Settlement’s marketing & communications team to align efforts to promote the Arts Center’s activities.

You are:

• Enthusiastic and interested in having a personal presence at the Arts Center’s programming
• Creative in your approach to marketing and communications that is rooted in the Arts Center’s values of accessibility, equity, and inclusion
• Highly collaborative, with a strong ability to communicate with diverse audiences
• Committed to arts and culture and aligned with Abrons’ value of cultural equity.
• Confident and highly skilled in establishing work priorities, managing timelines, coordinating multiple projects simultaneously, implementing, and meeting deadlines

You have:

• Exceptional writing and copy editing skills
• Experience in and/or strong interest in street-level marketing strategies (wheat pasting, flyering, etc)
• Advanced project management and creative problem-solving capacities
• Experience with utilizing social media, graphic design, film, photo, video, and audio technologies as marketing tools
• Awareness and embrace of content accessibility for people with disabilities
• Demonstrated experience with SEO and using data to create successful marketing strategies
• 5 years of experience in digital marketing, public relations, and communications; experience working in nonprofit arts is a plus

You will lead marketing & communications efforts by:

• Directing the creative strategy for all aspects of digital marketing communications including the Arts Center’s website, Vimeo, email newsletters, and social media platforms
• Managing the Center’s public relations strategy in collaboration with a consultant
• Maintaining the brand guidelines and voice that are consistent with the Arts Center’s mission
• Managing the organization and maintenance of the Arts Center’s documentation archive, including photography and videography of events and performances
• Overseeing the Arts Center’s digital advertising strategy and use of SEO; Support Programming, Education and Operations teams in achieving or exceeding revenue goals through data-informed marketing strategies
• Leading and mentoring the Marketing and Communications Manager to support the direction, delegation, and successful completion of departmental goals
• Other duties as assigned by supervisor
• Serving as team liaison to the Marketing & Communications department at Henry Street Settlement
• Supporting and advancing the Arts Center’s commitment to accessibility by implementing captioning, alt text, and image descriptions, and other accessibility features across all digital media
• Managing printing and digital marketing budgets
• Owning the creative development and implementation of the marketing strategies for the Arts Center’s presenting season, arts education programs, and subsidized theater and studio rental programs
• Conceptualizing and execute the development of print promotional materials for all external and internal marketing initiatives, including the Arts Center’s Presenting Season, Arts Education programs, studio and theater rental programs

About Abrons Arts Center:

The Abrons Arts Center is the arts program of Henry Street Settlement. Abrons is a world renowned arts institution that advocates for diverse artistic communities through educational programs, residencies, exhibitions and presentations. Each year Abrons welcomes over 35,000 people with over 20 commissioned performances, 5 gallery exhibitions, 5 artist residencies for performing and studio practitioners, and 100 different classes in dance, music, theater, and visual art. Abrons also provides New York City public schools with teaching artists, introducing more than 3,000 students to the arts. Abrons Arts Center supports bold, visionary experimental artists and believes that the arts can provide a unique opportunity to build human connection, radical empathy, and understanding. Abrons values freedom of expression and creativity while striving to provide creative communities with a space that celebrates diversity of thought and experience.

Essential Physical Job Functions:

• Must be New York City based and be present on-site to perform duties at the Arts Center, with remote presence to be discussed with Supervisor
• Must be able to lift 30 pounds
• Must be on-site to manage the load in and load out of all commissioned programs and events
• Must be able to move throughout our 40K square foot facility that includes stairs, ramps, indoor and outdoor spaces.
• Must be available on weeknights and weekends to attend technical rehearsals, dress rehearsals, and programming