Director, Global Program & Sports Marketing - Kids & Family, Nickelodeon/Paramount+ (6 Mo. Contract)

ABOUT US:

At Nickelodeon, we magnify the best (and the mess) of being a kid. Our ever-expanding business spans content, experiences, consumer products, partnerships and more—delivering an outrageously good time everywhere we go and irresistibly defying expectations through our trademarked blend of heart, smart and fart. We’re here for anyone and everyone who’s remained true to the quirky, curious, and rebellious parts of themselves that makes them unique. In everything we do, we are committed to ensuring that every kid, parent, caregiver, teen/tween and employee feels seen, respected and welcome as part of the Nickelodeon family.

Does that sound like you? Then come join us! We Double Dare you.

OVERVIEW:

The Director, Global Program Marketing supports the planning and execution of marketing campaigns, delivering new viewers and/or subscribers for our Kids & Family sports initiatives, and supporting our core franchises across multiple platforms, including Paramount+ and Nickelodeon linear.

This individual also supports the management of franchise properties and non-franchise programming and is the key liaison between Nickelodeon, internal stakeholders and external partners.

KEY RESPONSIBILITIES:

Sports Marketing

• Proactively engage and coordinate with social teams to ensure impactful delivery of strategy and effective coordination between organic, paid and collaborative efforts.
• Marketing liaison with internal and external sports partners, potentially including show production, consumer products, sales, CBS Sports and teams/leagues/clubs.
• Responsible for expressing Nickelodeon’s unique personality and POV across the world of sports, development and execution of marketing campaigns for sports-related properties, movies and tentpoles.

CRITICAL FUNCTIONS:

• Identify incremental strategic opportunities to enhance marketing campaigns, drive acquisition, retention, and/or viewership
• Ef fectively collaborate with media strategy, creative, and social teams to connect creative ideas and build campaigns that deliver success with relevant audiences.
• Develop innovative and coordinated social/earned media strategies alongside Nick and Paramount+ social & PR teams
• In cooperation with Business Intelligence and Media Planning, track/manage performance against campaign KPIs; pro-actively reviewing data and providing clear direction to optimize tactics throughout the life of a campaign.
• Define the vision and strategic rollout. Rally marketing teams, agencies, partners, and the company at-large around a single marketing vision and strategic rollout, ensuring breakthrough marketing strategies

BASIC QUALIFICATIONS:

• Impeccable communication (verbal and written) and presentation skills
• 8+ years experience in film or series marketing, preferably with prior responsibility for launching Kids & Family and/or Sports Programming
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators
• Prior experience working with NFL preferred
• Prior experience working in/with D2C service and/or streaming business preferred
• Successful track record driving awareness, interest, viewing and (where applicable) TVOD revenue/SVOD subscriptions for top tier entertainment IP
• Bachelor’s degree or equivalent experience, MBA preferred
• Experience and ability to interpret analytics and apply research to make informed recommendations

ADDITIONAL QUALIFICATIONS

• Extensive knowledge of social media, digital ecosystems and influencer programs
• Extensive experience with core marketing software, including Microsoft and Google ecosystems: PowerPoint, Word, Excel, Google Suite, Slack
• Passion and fluency with kids & family entertainment, as well as, sports/fan culture.
• A team player with a positive attitude and excellent sense of humor

COMPANY AND BRAND OVERVIEW

About Nickelodeon

Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.

About Paramount+

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues.

Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.